Chatri Sityodtong, 49, recently received the 2017 InfluentialBrands® Top CEO of the Year award at the 2017 CEO Asia Conference organized in conjunction with Deloitte. He is the Chairman and CEO of ONE Championship™ (ONE), the largest sports media property in Asian history.
In the presence of esteemed guests from all over the world in various industries, Sityodtong ascended the stage at the Capitol Theatre on Nov. 7, Tuesday, to accept the award, which is given to CEO’s who have proven exemplary in various areas. Among these areas are exhibiting strong business leadership, building confidence from stakeholders and fully embracing Branding as part of the business strategy.
In 2016, past recipients of this prestigious award include other notable CEOs. Among them were BreadTalk Group Chairman George Quek, GrabTaxi Holdings Co-Founder and CEO Anthony Tan, Fullerton Healthcare Corporation Co-Founder and Group CEO Michael Tan, Eu Yan Sang International CEO Richard Eu, Mindchamps Holdings Founder, CEO and Chairman David Chiem and Pokka International CEO Alain Ong.
Much of the massive growth of ONE Championship, which was established in 2011, has to do with its rapid rise across Asia. Its tireless efforts to bring Asia’s unique flavor of martial arts to fans all over the world has seen the company achieve incredible success, landing major partnerships including deals with Disney, Marvel, LG, Kawasaki, Panasonic, Haier, NagaWorld, Universal Music Group and Tune Talk, to name a few. The company’s ability to form deals that are mutually beneficial to all parties has been essential in its growth.
“It is an honor to receive the 2017 Top CEO of the Year Award from Influential Brands,” Sityodtong stated. “But I have to give credit to an amazing team we have at ONE Championship.”
“ONE Championship promises to continue to dedicate itself to highlighting Asia’s greatest cultural treasure, martial arts, and telling its inspirational stories through our local homegrown martial arts superheroes,” Sityodtong added. “2018 promises to be an even better year, and I can’t wait to share every moment with our beloved fans. Thank you for the recognition, Influential Brands.”
Influential Brands is a think-tank formed to gain consumer insights through various methods of research. Leveraging on more than 19 years of branding knowledge, know-how and expertise in Asia, it seeks to provide knowledge, raise awareness of desirable brands, celebrate the unique aspects of Asian-based businesses and our rich Asia’s brand heritage.
With nearly two decades of insight into Asia’s top global brands, businesses, and rich Asian cultural heritage, Influential Brands recognizes exceptional performance of some of the biggest names from various industries, particularly Asia’s most influential companies. It has been a phenomenal 2017 for ONE Championship.
Led by Sityodtong, ONE Championship has achieved sensational growth, marking significant increases in social media influence and television distribution in the past three years. The martial arts organization has managed to garner a whopping 8.3-billion social media impressions in 2017 from just 352 million in 2014, which is more than a 23 percent increase. Social media video views is even more impressive, totaling 1.5 billion across multiple platforms compared to 312,000 just three years prior.
Furthermore, ONE Championship has posted astronomical increases in global TV distribution, now being broadcast to a potential 1 billion viewers in over 128 countries worldwide. In the past three years alone, the company has come to a peak TV ratings share of 1-2 percent to a staggering 11-36 percent projected by the end of 2017, which is up to 36 times the amount of growth.
In comparison, TV ratings in Asia for global sports media properties such as the EPL, Formula One (F1), and the NBA only sit at 1-6 percent. This includes an increase in annual TV broadcast per core country, coming from 12-18 hours to a phenomenal 100-2800 hours, a more than 230 percent spike.
In addition, ONE Championship’s recent highlighted growth has already seen it rival the growth of F1, the highest class of single-seat auto racing sanctioned by the Fédération Internationale de l’Automobile (FIA). The martial arts promotion is scheduled to hold 24 events in 2018, compared to F1, which is scheduled to hold just 21 events.
ONE Championship’s 1-billion potential global broadcast reach is coming close to F1’s 1.5-billion. On the social media front, the former is completely crushing the competition, with a more than 5-million user fan base with over 1.3 million average Facebook video views while the latter has only registered 3.86-million with 400,000 average views.
While 2017 certainly continues to be spectacular for the promotion, 2018 already promises to be even better as ONE Championship pulls out all the stops to become the global leader in martial arts and sports entertainment. Earlier this year, the company announced its blockbuster 2018 calendar featuring 24 massive events taking place in iconic cities across Asia.
ONE Championship continues to set the bar for authentic world-class martial arts, bringing a unique experience to fans all over the region. Apart from events previously held in major Asian cities, the promotion also introduces inaugural events in new markets South Korea and Japan.