Business & Technology

Starbucks, ONE Championship and the importance of variety

Chatri Sityodtong

Chatri Sityodtong

ONE Championship has confirmed the launching of ONE Super Series, an invitation for all the major disciplines of stand-up arts. When the promotion’s CEO Chatri Sityodtong explained why they are launching another league, he cited the American coffee company and coffeehouse chain Starbucks.

“In the same way that Starbucks offers many flavors of coffee and tea, we offer all martial arts,” Sityodtong explained in a conference call. “ONE Championship is the home of martial arts. We have earned that reputation over the last couple of years.”

ONE Super Series will allow fight fans and martial arts lovers to see all forms of martial arts for the very first time in history instead of mixed martial art. Sityodtong explained, “So you will see matches of, you know, Muay Thai versus taekwondo or taekwondo versus kung fu, and the list goes on and on.”

“If you think about what other organizations do versus what Starbucks does, Starbucks offers many flavors of coffee, and many flavors of tea,” the ONE Championship CEO pointed out. “Our competitors are only serving one flavor of coffee. If you’re a boxing league, you’re only serving black coffee. If you’re a kickboxing league, you’re only serving green tea.”

“If you’re an MMA league, you’re only offering mocha latte in your store, nothing else,” the martial artist-entrepreneur added. “And so, combining and introducing all forms of martial arts competition with our ring and our cage at the highest level is why it’s such a big, big game-changing moment.”

The launching of ONE Super Series is a massive game-changing moment not only for ONE Championship but also for the world of martial arts, Sityodtong noted. He emphasized the massiveness of the new league considering the promotion’s broadcast reach of 136 countries, 1.7-billion viewers around the world and with all the different martial arts to be featured.

Meanwhile, here is a short interview with Sityodtong at the “ONE: Global Superheroes” press conference at the City of Dreams in Parañaque City, Metro Manila on January 22, 2018:

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