Leading information and communication technology (ICT) and digital services provider PLDT Enterprise heralds message of fearlessness for 2018. The aim is to inspire customers, partners, and employees to make bolder business decisions, especially in the context of a rapidly evolving digital world.
In line with the 90th anniversary of the Philippine Long Distance Telephone Company (PLDT) in November 2017, PLDT Enterprise’s fearless theme is also in celebration of its position as the premiere enabler of businesses in the Philippines. The group plans to drive powerful business ventures and brave investments across its fixed-line, wireless and information communications technologies this year.
“(The) fearless (theme) encapsulates how PLDT Enterprise will approach the year ahead,” PLDT and Smart Enterprise Groups Senior Vice President and Head Jovy Hernandez said. “It’s the driving force that fuels our vision for 2018 and beyond. We want to inspire fearlessness in our customers through our continuous introduction of more transformative innovations to elevate their competitiveness both locally and on the international stage.”
For the group, 2018 is a special year. PLDT SME Nation, PLDT Enterprise’s small and medium business arm, celebrates its 10th year anniversary.
“With the anniversaries of the PLDT Group and SME Nation, we’re sending out a clear message to our customers that we are celebrating them as well,” PLDT First Vice President and SME Nation Head Mitch Locsin said. He added that the company is with the customers “every step of the way, ready and willing to brave more challenges and bring them to greater milestones in the future.”
Alongside SME Nation, PLDT Enterprise’s corporate business arm, PLDT ALPHA, endeavors to enable large enterprises to create a more powerful digital economy across the different industries it serves. PLDT Vice President and PLDT ALPHA Head Vic Tria stated, “Every milestone that we celebrate is a reminder for us to relentlessly and bravely push on and become better at what we do. This year, we commit to being fearless in helping our clients succeed in today’s highly competitive and rapidly changing landscape.”
Coming off an unprecedented year in 2017, PLDT Enterprise promises an even more promising year for its clients in the months to come. The message of fearlessness serves to reassure them that they are supported and enabled with access to the tools they need to redefine how they do business.