Deezer is celebrating the World Cup with its first ever Football Fever local artist takeover. The global music streaming service is hosting exclusive playlists created by musicians from each of the countries partaking in the 2018 FIFA World Cup.
Artists from all over the world have personally selected and curated playlists for 32 entrants of 21st FIFA World Cup, which is taking place in Russia from June 14, 2018 to July 15, 2018. This is the 11th time the world’s largest football competition is held in Europe and the first time it is held in Eastern Europe.
Each artist’s playlist will also champion a wide variety of their local genres. Niska of France, Mc Kevinho of Brazil, Paul Kalkbrenner of Germany and DaVido of Nigeria represent French rap, Brazilian funk, German electronic and Nigerian Afrobeats, respectively.
Among the musicians taking over Deezer’s new Football Fever channel with exclusive playlists are Kasabian from England, Zara Larsson from Sweden, Kyary Pamyu Pamyu from Japan and MXM from South Korea. MXM is a K-pop duo that consists of Brand New Boys members and “Produce 101” Season 2 alums Im Young-min and Kim Dong-hyun.
Kasabian is one of the bands shouting “Come on England!” in the run up to the World Cup. The English band’s chosen tracks for the new Football Fever channel include hits from artists like James Blake and Giggs.
Larsson’s playlist is full of local Swedish influences and favorites like Tove Lo, Avicii and Icona Pop. Also, Colombia is supported by Mike Bahia.
Deezer’s Football Fever channel is getting fans into the football spirit with local Top Anthems played at World Cup tournaments over the last 60 years chosen specially by Deezer music editors. The global music streaming service’s Global Vice President of Artist Marketing Sulinna Ong stated, “Football, like music, is about bringing people together.”
“Just as the World Cup gathers the best in football talent from all over the world, Deezer has gathered the best in global musical talent for this summer’s matches,” Ong explained. “We’re excited to have great musicians like Kasabian, Kyary Pamyu Pamyu, MXM of Brand New Boys, Zara Larsson, Vance Joy, Paul Kalkbrenner and Of Monsters and Men showcasing their own favorite artists from each of their countries to give our football-loving users the perfect soundtrack to the World Cup this summer.”
The Football Fever channel of Deezer is currently available here. Its last day of availability is on July 16, 2018.