basketball, volleyball

NBA executive Meghan Jenkins is new ONE Championship Vice President International

Meghan Jenkins

Meghan Jenkins

Meghan Jenkins has been appointed as the new Vice President International of ONE Championship. A Columbia Business School graduate, she is an executive of the National Basketball Association.

As the ONE Championship Vice President International, Jenkins will develop and expand the Singapore-based martial arts organization’s businesses internationally and drive key strategic initiatives in new markets. She comes to the company after over a decade with the NBA, working at the global headquarters in New York and the Asia regional headquarters in Hong Kong.

“As a seasoned leader, Meghan will work alongside myself and the rest of our leadership team to help scale ONE Championship into the first multibillion dollar global sports media property in Asian history,” ONE Championship chairman and CEO Chatri Sityodtong stated. “She will oversee ONE Championship’s growth internationally, including new markets and TAM expansion as well as strategic initiatives across our existing markets. With the addition of Meghan, ONE Championship now has the most seasoned and experienced world-class leadership team in the entire Asian sports media industry today.”

Jenkins will officially commence her new role with ONE Championship in March 2019. She said, “My experience over the last decade working to build the NBA into a global sports leader will be invaluable as I embark on this new challenge and help take ONE Championship to the next level.”

“Having spent the last few years focused on identifying opportunities across the Asia Pacific region, it is clear to me that there is significant untapped potential in Asia’s massive and growing sports media market and ONE Championship is uniquely positioned to capture a large portion of it,” Jenkins added. “I look forward to joining Chatri and the rest of ONE’s leadership team as we work to build ONE Championship into a global sports powerhouse.”

Since 2015, Jenkins has been serving as the Vice President, Head of Strategy and part of the senior leadership team for NBA Asia in Hong Kong. She was responsible for the expansion of the NBA’s business in Asia Pacific, including the development of key strategic partnerships across different markets and business lines, the execution of growth strategies, and the prioritization of investments across the region.

Also, Jenkins was involved in the negotiations of media deals in Japan, Indonesia and the Philippines, sourced new opportunities across emerging digital media platforms and eSports and grew the global fanbase by funding locally-produced content and social media initiatives. Prior to moving to Asia, she spent over seven years at the NBA’s global headquarters in New York, focused on corporate strategy, international expansion, strategic partnerships and investments.

While with the NBA Asia, Jenkins was part of the initial team responsible for the growth and management of NBA China, an entity established in 2008, which included structuring joint ventures with local partners, scaling operations and long-term strategic planning. She launched several expansion initiatives in key Latin American markets, including Brazil and Mexico. Jenkins also co-founded and led the NBA’s growth equity investment platform across the media, sports and technology sectors.

Before joining the NBA, Jenkins was an investment banker in J.P. Morgan’s Industrials and Transportation group in New York. After earning her bachelor’s degree from the University of North Carolina at Chapel Hill, she earned MBA from Columbia Business School.

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