Hip-hop prodigy Alex Bruce, 12, returns with a take-no-prisoners jam that’s built on the strength of her talent and personality after racking up more than a million views on YouTube for her live performance of “Mind as a Weapon.” Based in Batangas, Philippines, the teenage rapper is releasing “Pull It Off,” her first official single under Sony Music Philippines.
“Pull It Off” continues the Batangas-based rapper’s streak of empowering hip-hop anthems. For sure, it lives up to the charismatic appeal of “Dopest,” the trap-influenced demo released four months ahead of her debut.
But this time, music loves will hear a convincing introduction of a future star confidently rapping about not needing other people’s approval, delivering her verses with both fire and excitement. Given music history’s lack of coverage on the contributions of remale Filipino artists in hip-hop, it is quite interesting how someone as young as Bruce was able to champion an unrelenting brand of self-expression that puts authenticity at the forefront of her lyrics.
It reminds hip-hop fans of a younger Ruby Ibarra or Cardi B minus the vulgarities. With Jim P at the helm of the production that turn Bruce’s sharpened skills into a star-making showcase that is beyond theatrical, expect nothing less of “Pull It Off.”
This new song released under Sony Music Philippines is a song that will surely end the summer on a high note. Here is Bruce performing it live:
“Pull If Off” is now available on streaming and download platforms such as Spotify, Apple Music, iTunes store, and Deezer via Sony Music Philippines.
CONAN Daily 