For the past 80 years, Marvel has told stories beyond imagination, pulling in comic book readers, moviegoers, gamers, television viewers, toy collectors,and many different forms of fandom into the fantastic realm of Super Heroes. From Marvel Comics #1’s first publication in 1939 to the recent release of “Marvel Studios’ Avengers: Endgame,” 2019 marks a significant milestone for Marvel as it celebrates eight decades of epic storytelling.
With some of Marvel’s biggest fans in Southeast Asia, Marvel and SM will celebrate this legacy across the Philippines through Marvel 80 Years at SM, bringing thrilling new activations for Filipino fans to share their passion for Marvel’s characters and stories. This collaboration will look back at 80 years of Marvel across comics, gaming, toys, apparel, footwear, accessories and many other consumer products at different SM Supermalls starting at The Block Atrium in SM North EDSA on August 27, 2019.
“The Marvel Universe is about epic storytelling with a human spirit, and that’s exactly what we are celebrating here with our Filipino Marvel fans at the Marvel 80 Years at SM,” Disney Consumer Products Philippines director Yaracel Macalindong stated. “We believe in celebrating with the fan community and look forward to connecting with thousands of Marvel fans in the Philippines through this series of activations and retail promotions.”
SM Lifestyle Inc. licensing and partnerships vice president Myra Moñozca noted that over the years, the SM Group and The Walt Disney Company have worked together in bringing larger than life experiences for Filipinos nationwide. She said, “Our partnership gets bigger this 2019 as we join the worldwide celebration for Marvel’s 80th year,and bring this immersive new experience to all Marvel fans in the Philippines.”
“Integrating efforts among key business units within the SM group and augmenting synergies between experiences and retail with activations and a range of Marvel products in support of this signature campaign, Marvel 80 years at SM will be another well-celebrated milestone that Marvel fans and families will love,” Moñozca continued. “We are thrilled to be the exclusive partner for the Marvel 80th year campaign.”
To celebrate Marvel’s trailblazing beginnings in the comic book industry, there will be an exhibit featuring several Marvel Comics covers such as the first issues of “Spider-Man,” “Captain America,” “The Avengers,” “X-Men” and “Fantastic Four,” among others. Filipino talents who have contributed to the world of Marvel Comics will also be recognized as part of the set up including Whilce Portacio, Adrian Alphona, Mico Suayan, Kim Jacinto, Jay Anacleto, Tony De Zuniga, Elmo Bondoc, Kevin Librandia, Rico Rival and Leinil Yu.
Bringing the Marvel experience in the digital world, Marvel Games has set up immersive booths that allow gamers to step into new updates on “MARVEL Future Fight,” “MARVEL Contest of Champions,” “MARVEL Strike Force” and “MARVEL Puzzle Quest.” Toy collectors are in for a treat as the Marvel 80th collection from Hasbro will be made available for sale and toys from Funko and Lego will be available for sale, plus life-size action figures and collectibles will be put on display.
To commemorate this celebration, special edition Marvel 80th Philippine merchandise will be exclusively available at SM, such as Marvel hoodies and shirts from Children’s Wear, Boys’ Teens Wear and Girls’ Teens Wear and Marvel oversized plushies from Toy Kingdom.
A gift with purchase promotion also awaits shoppers. For every 1,000-peso single receipt purchase on all Marvel merchandise in any SM Store and Toy Kingdom branch nationwide, shoppers are entitled to get a limited edition Marvel 80 Years collectible poster and the buyers can score a premium Marvel 80 Years bag tag when they purchase any Marvel product at select Marvel 80 Years retail pop-up store in SM Malls.
“For years, SM has served as every family’s go-to place for fun, food, and leisure,” SM Supermalls marketing senior vice president Jonjon San Agustin stated. “Our team up with Marvel creates an extraordinary malling experience for all as we turn the iconic stories of their best-loved characters into real life entertainment.”
Fans can also look forward to celebrations at SM Seaside City Cebu starting September 1, 2019 with Wave, Marvel’s new Filipino Super Hero, joining the Philippine celebrations at her very own hometown, Cebu, and be among the first to see her in “MARVEL Future Fight.” Marvel 80 Years at SM will be making rounds soon nationwide in more than 70 SM Supermalls nationwide.