BUSINESS & TECHNOLOGY

MICHELIN Energy XM2+ is the stopping superpower for small-size, mid-size passenger cars

MICHELIN Energy XM2+

Michelin unveiled the MICHELIN Energy XM2+ at the Manila Polo Club at the Forbes Park in Makati City, Metro Manila, Philippines on September 11, 2019. The tire company introduced the new tire with the tagline, “Your Stopping Superpower.”

Targeting young and budget-conscious consumers looking for tires with safety and performance that last, the MICHELIN Energy XM2+ is the ideal fitment for small-size and mid-size passenger cars. Developed to outperform its previous generation in wet braking, it offers ultimate safety both when new and throughout its useful life.

“The MICHELIN Energy XM2+ improves, in various aspects, on its predecessor the MICHELIN Energy XM2, which has been a leading mass-market tire for eight consecutive years,” Michelin chief representative to the Philippines Michael Nunag stated. “Its performance is made to last. Also, the tire’s stopping superpower is preserved at a high level, even when the tire has been used for a long time. As its advertising campaign goes, MICHELIN Energy XM2+ is a stopping superpower, keeping consumers safe and confident on the road, time after time.”

With a new full-silica rubber compound, the MICHELIN Energy XM2+ provides shorter wet braking distances by 1.5 meters when new and by 2.6 meters when worn as compared to the average of other premium tire manufacturers, Nunag explained. Comparing its new and worn versions to four other brands of tires, the wet braking test 80 to 0 kph was conducted on Michelin’s request by independent third party TUV Rheinland Thailand Ltd in November 2018 at the NongNooch Tropical Botanical Garden in Chonburi, Thailand on dimension 205/55R16 on Toyota Altis.

In addition, the MICHELIN Energy XM2+ offers longer mileage that outlasts other premium tire manufacturers by 25 percent. Comparing it to premium competitors, the longevity test was conducted on Michelin’s request by independent third party China Automotive Technology and Reseach Center Co., Ltd (CATARC) in September 2018 in Tianjin, China on dimension 205/55 R16 91V on VolksWagen GOLF7.

“The plus sign on the sidewall denotes the rubber compound upgrade that is behind the braking superiority of the MICHELIN Energy XM2+ versus its predecessor,” Nunag explained. “The tire also maintains the green X marking of its predecessor, indicating optimized fuel savings. We hope the combination of enhanced safety and superior value-for-money will particularly appeal to the younger consumers.”

The new MICHELIN Energy XM2+ is now available at Michelin’s authorized dealers across the Philippines in 36 sizes from 14-inch to 16-inch diameter. For more information, please visit www.michelin.com.ph.

Meanwhile, here is a video featuring the MICHELIN Energy XM2+:

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