Head & Shoulders introduces #ScalpBrave with UAAP stars Shaun Ildefonso, Dave Ildefonso

Dave Ildefonso, Kobe Paras, Shaun Ildefonso

Dave Ildefonso, Kobe Paras, Shaun Ildefonso

The University Athletic Association of the Philippines Season 82 heat is on and the UAAP superstars just got their haircut makeover from Head & Shoulders. The anti-dandruff shampoo is introducing #ScalpBrave with basketball stars and siblings Shaun Ildefonso, 22, and Dave Ildefonso, 19.

Men’s scalp produces four times more sebum compared to women. Sebum is the oily secretion of the skin caused by heat and sweat among other factors and too much sebum on the scalp leads to dandruff, which explains why men are more prone to dandruff than women.

#ScalpBrave is the confidence to flex the dandruff-free, manly fresh-smelling scalp even during high-sweaty conditions, all thanks to Head & Shoulders Ultramen. This initiative gathers today’s hottest UAAP athletes to undergo a haircut makeover at Felipe & Sons.

What better way to showcase a dandruff-free scalp than through icons whose daily grind revolve around heat and sweat? Paras and the Ildefonso brothers of the National University Bulldogs shared their scalp and hair problems off and on the court and how Head & Shoulders gave them the ultra solution for their scalp needs with Head & Shoulders Ultramen.

Shaun and Dave are sons of Philippine Basketball Association team Alaska Aces assistant coach Danilo Ildefonso, 43. Like any other men who use pomade or styling wax on their hair, the brothers talked about their hair dilemma on the court.

“Nagwa-wax talaga kami pero minsan natatakot ako baka maghalong amoy pawis o maging malagkit (ang buhok namin) (We really use wax but sometimes, I’m afraid that its odor with mix with that of sweat or (our hair) becomes sticky,” Shaun shared. He and Dave requested for a haircut inspired by their respective signature moves Fadeaway and Side Step.

Shaun’s cut was fashioned with low faded undercut, tapered neckline, and longer fringes to show his full and thick hair. His Fadeaway haircut is based on his famous jump shot where he attempts his shot leaning backward away from the opponent, thus the move called “to fade away.”

Dave’s hair was styled with a side part, while sides and neckline are tapered. His Side Step haircut is based on his famous move where he holds onto the ball before dribbling while his other leg performs a side motion.

To maintain a clean, dandruff-free scalp and hair, the Ildefonso brothers recommend Head & Shoulders Ultramen that is made for men with fuller, thicker hair, and are after a more masculine scent. Ultramen’s deeply purifying and scalp oil balancing feature also solves the brothers’ ultimate worry of a sticky hair caused by sweat and styling products.

Also recommending Head & Shoulders Ultramen is UAAP star Kobe Paras, 22. Check Shaun and Dave’s Side Step and Fadeaway inspired haircuts here:

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