Santé‘s newest ambassador Matteo Guidicelli was formally welcomed by Santé CEO Joey Marcelo and Santé International CFO Eric Maranan at the Marco Polo Ortigas Manila in Pasig City, Metro Manila, Philippines on February 26, 2020. He is joining weatherman Kim Atienza as the endorsers of the provider of premier organic health and wellness products and services.
According to Marcelo, 2020 will be an exciting year for the brand, especially with the addition of Guidicelli to its roster of brand ambassadors. The CEO said, “Aside from being an actor, singer and a triathlete, Matteo embodies healthy living.”
“As a company, this is what we, at Santé, are passionate about,” Marcelo continued. “We are glad and excited to welcome Matteo to the Santé family and we hope that he will serve as a true fitspiration for everyone.”
As an actor, model, member of the armed forces, businessman and triathlete, Guidicelli knows how important it is for him to stay healthy so he could live more and do more things in life. Because there are so many exciting developments to his career and personal life this year, the need to stay healthy so he could enjoy the journey has become even more important to him.
Guidicelli expressed his excitement, especially that he has known Santé as a brand that promotes a healthier and more active lifestyle. He said, “Ever since I started joining triathlons, I have seen and raced along with the Santé Barley TriTeam, Kuya Kim and Sir Joey.”
“I also have always dreamed of being part of the Santé family,” Guidicelli continued. “Santé, as a brand, also just talks about the importance of living a healthy and active lifestyle. It is very positive and so, I am excited and honored to represent the brand.”
Also, Atienza is ecstatic about Guidicelli joining him as a Santé ambassador. The weatherman said, “I personally know Matteo and his family.”
“When he gets into something, he’s really into it,” Atienza said of Guidicelli. “He lives a healthy lifestyle and is a good person. He’s a good son and a good husband-to-be and he’s highly principled. I am so honored to be doing this endeavor with him.”
Atienza has been Sante’s ambassador for 10 years. He said that he started taking Santé Barley, the company’s flagship product, a few years ago, after learning about the health benefits of organic barley grass.
Indeed, Atienza credits Santé Barley as instrumental in how he has not only bounced back from ill-health but more importantly maintained his health that has allowed him to stay healthy, be more active and live more.
“There is a saying that health is wealth,” Atienza shared. “It may sound cliché because people use it all the time but I know that through experience because I almost died twice, when I had a stroke in 2010 and when I got sick again in 2013. After those two health scares, it was embedded in my mind and my heart that I should be healthy not just for myself but also for my family and my God.”
Certified by New Zealand’s leading organic certification agency BioGro, Santé Barley is made from organic pure barley grass, an effective antioxidant, rich with vitamins and minerals that not only detoxifies the body but also aids in digestive health. Aside from this product, the company also offers other products and services that improve the quality of life of people around the world since it was founded in 2007.
“The whole Santé family is glad to welcome Matteo Guidicelli, as well as to celebrate the renewal of our partnership with Kuya Kim Atienza who has been with us for 10 years,” Marcelo said. “We look forward to a stronger year as we continue encouraging everyone to live more and do more.”