CNCO has dropped its new single “Honey Boo” featuring Natti Natasha, 33, of Dominican Republic. The reggaeton-infused banger is the first song off the award-winning and best-selling Latin American group’s upcoming third album.
After winning “La Banda” Season 1 in 2015, CNCO won a five-year recording contract with Sony Music Latin. The members are Christopher Vélez Muñoz, 24, of Ecuador, Richard Camacho, 23, of Dominican Republic, Zabdiel de Jesus, 22, of Puerto Rico, Joel Pimentel, 21, of the United States and Erick Brian Colon, 19, of Cuba.
“Honey Boo” was written by Muñoz, Camacho, de Jesus, Pimentel and Colon alongside Patrick Ingunza and co-producers Daniel Rondon and Rafael Rodru. Pimentel said, “We originally recorded it that long ago too.”
“However, the time was never right to release it,” Pimentel continued. “Then this January, we had the idea to re-record the song and put it out as our next official single. The idea to add Natti Natasha came from a Q&A she did on Twitter where fans asked if she would like to collaborate with us and she said yes!”
As huge fans of Natasha, CNCO did not hesitate to invite the Dominican pop superstar to be part of the track. Camacho said, “She happened to be in the studio when we sent over the material.”
“In just 24 hours, she finished her lines,” Camacho continued. “Four days later, we were in Puerto Rico shooting the video. It was that fast.”
On its first week of release, the music video for “Honey Boo” peaked at number 1 on YouTube Trending Videos chart worldwide, surpassing 2 million views in less than 24 hours. Helmed by Joaquin Cambre, the visual follows the members of the multi-platinum Latin boyband as they play billiards, dance in basketball courts and tour the scorching streets of Puerto Rico.
“It’s a fun and light song,” Camacho described the global hit turned TikTok viral smash. “We just want to bring joy to the world and make people want to get up and dance.”
In just four years, CNCO has become one of Latin pop’s most influential and prolific hitmakers. With two number 1 albums under their belt, the group has garnered numerous awards including Latin American Music Awards, Premios Juventud (Youth Awards), Billboard Latin Music Awards, Premio Lo Nuestro, Premios Tu Mundo (Your World Awards), iHeartRadio Music Awards, Kids Choice Award and a Teen Choice Award.
Under CNCO’s belt are more than 3 billion cumulative streams, 6.5 billion total music video views, 12 GOLD and PLATINUM certifications in the U.S. alone and countless sold out shows. The band’s influence can be felt in nearly every corner of the globe.
“Honey Boo” is now out on various streaming and digital platforms worldwide via Sony Music. Watch the music video here: