Asia

TUMI, ONE Championship to launch the ultimate luxury esports gaming bag on ‘The Apprentice: ONE Championship Edition’

Chatri Sityodtong

The existing commercial partnership of ONE Championship with TUMI across the esports and martial arts properties of the former will expand to include a special branded challenge during season one of “The Apprentice: ONE Championship Edition.” This will deliver the perfect companion for esports athletes, the ultimate luxury gaming bag.

Together with ONE Esports, TUMI’s global design team will challenge the show’s contestants to help design, market and launch the ultimate luxury gaming bag in an episode of the series. To bring the bag to life, contestants on “The Apprentice: ONE Championship Edition” will work with TUMI to leverage the brand’s innovative functionality, superior performance and premium design to create a product that is perfectly catered to the needs of gamers on the go.

“Given ONE’s global reach and our millennial audience who drive the gaming market, we are excited to support TUMI’s entrance into the gaming world,” ONE Esports CEO Carlos Alimurung stated. “We are thrilled to use ‘The Apprentice: ONE Championship Edition’ to facilitate cutting-edge innovation and work with TUMI to bring a compelling product to the market that will strongly resonate with esports athletes.”

TUMI and ONE Championship will partner on additional marketing efforts to promote this new initiative. This will eventually be sold to the public.

“We are excited to partner with ONE Championship on ‘The Apprentice: ONE Championship Edition,'” TUMI creative director Victor Sanz stated. “We look forward to seeing the innovative designs and out-of-the-box marketing launch plans the contestants come up with to elevate the journeys of gamers around the world.”

Under license from MGM Television, ONE Championship’s unique take on the hit reality television franchise is scheduled for release and distribution in Q4 of 2020. “The Apprentice: ONE Championship Edition” will invite 16 contestants handpicked from around the world to compete in a high-stakes game of business and physical challenges.

The winner will receive a US$250,000 job offer to work directly under ONE Championship chairman and CEO Chatri Sityodtong for a year as his protege in Singapore. Alongside Chatri, 12 of the world’s top CEOs will be featured as guest judges.

The business competitions will focus on a variety of real-world problems and industries. Meanwhile, the physical challenges will be graced by the world champions from ONE Championship where contestants will aim to outshine them in feats of athletic ability and endurance.

The first season of “The Apprentice: ONE Championship Edition” will consist of 13 episodes. For more information on The Apprentice: ONE Championship Edition, please visit: http://onefc.com/the-apprentice/.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.