The LeBron 17 Low Titan is the second footwear collaboration with Titan, a beacon of basketball culture in the Philippines. This exclusive colorway is dressed in red and features an all-over graphic on the upper emblazoned with logos and symbols, representing moments in basketball concept shop’s 10-year history.
The dream of bringing the love for the game to the world unites LeBron James, 35, of Akron, Ohio, United States and Titan. The Los Angeles Lakers star and the Philippines-bred basketball concept store reconnect for the new LeBron 17 Low Titan.
Featured by the tongue’s special crest is a globe mounted on James’ iconic crown logo, lightning bolt derived from Titan’s logo and the words “Para Sa Kadakilaan” (Strive For Greatness) from Akron to Manila for the world. Nike Philippines‘ country marketing manager Jino Ferrer said, “Our partnership with Titan continues to elevate our purpose of serving athletes, bringing Filipino ballers everything they need to continue raising their game and as LeBron James’ voice and presence continue to resonate with our ballers, how he recognizes and connects Manila to the World with this collab is truly meaningful for our athletes on a deeper level.”
According to Titan co-founder and chief brand officer Levon Rondina, the basketball concept store was born of the Filipinos’ fabled love for basketball and is shaped by its culture and community. He said, “Since we first opened in 2010, we have dedicated ourselves to providing a home for the game, those who love it most and the stories they share.”
“With our second collaboration with Nike Basketball and LeBron James, we strive to take that dream with us from Manila to the world,” Rondina continued. “Building off of our brand’s and The King’s shared passion and values, this shoe is a testament to how far a dream can take you and how far you can take it always for love of the game.”
Priced at 8,095 pesos, the Nike LeBron 17 Low Titan will be available at all Titan doors, the Titan App, and Titan22.com on August 1, 2020. It will also be available at Nike Park Fort in Taguig, Metro Manila, Philippines beginning August 8, 2020.