Professional Fighters League announced a partnership with CAA Sports Licensing on November 12, 2020. The latter will serve as the exclusive trademark licensing representative for the league across a wide range of product categories globally, including athlete fight kits, fan apparel, video and mobile gaming and training and fitness.
“The Professional Fighters League is excited to partner with industry leader CAA Sports Licensing as we continue to grow the PFL brand and globally expand our consumer products and memorabilia business,” PFL chief executive officer Peter Murray said. “The league’s partnership with CAA Sports Licensing will accelerate PFL’s brand presence in retail and e-commerce, while also providing passionate MMA fans from around the world the opportunity to access new, innovative PFL products across athlete performance gear, fan apparel, video and mobile gaming, training and fitness and much more.”
PFL has experienced tremendous year-over-year growth across digital channels with 68 percent follower increase on Instagram, 30 percent total audience growth across digital and a 200 percent social engagement spike. In 2019, TV ratings in the United States grew by 50 percent and PFL live and original content can be viewed in more than 160 countries around the world.
In August 2020, PFL launched its first OTT platform with free access to hundreds of hours of content and recently unveiled a distribution partnership with WAVE.tv. The league is the latest brand to sign with CAA Sports Licensing, joining the PGA TOUR, FC Barcelona, Premier League clubs Liverpool FC, Arsenal FC, Manchester City FC and Tottenham, the Kentucky Derby and the legendary Harlem Globetrotters, among others.
“We are thrilled to partner with the Professional Fighters League, an organization that is reimagining the sport of MMA on a global scale,” CAA Sports Licensing sports licensing co-head Kit Walsh stated. “MMA is the fastest growing sport in the world and we are very excited to work with an innovative brand like the PFL whose product, both inside and outside the cage, truly resonates with fans and consumers around the world. We look forward to collaborating with the league to further build their brand and connect directly with fans through licensed products.”