Air Jordan 4 Retro Manila

The Air Jordan IV is a shoe of firsts. Not only was it the first global market release of the franchise but it was also featured in Spike Lee’s film “Do the Right Thing,” which transcended the game of basketball in a way that has made a profound impact on pop culture.

Perhaps most notably, the Air Jordan IV is the footwear Michael Jordan was wearing in Game 5 against Cleveland in the 1988-1989 season. At the time, he sunk the shot, a dexterous, buzzer-beating move that continued to propel Jordan along on his awe-inspiring journey.

INNOVATION

In many ways, the Air Jordan IV is a departure from the III’s fashion statement and built with technology in mind. This style had many technical advancements, including over-molded mesh, mesh dipped in plastic and hardened.

This made the shoe breathable and lightweight. Tinker Hatfield also developed a multi-port lacing system consisting of two plastic tabs with nine ports each so athletes could lace up in 18 different positions.

HYPERLOCAL

In 2020, the Jordan Brand is adding another first to this iconic pair, the first ever Air Jordan IV Retro Manila, a limited edition style made specially to represent the Philippines’ love for the game and for Jordan. With the Air Jordan IV Manila, however, unlike the very first Air Jordan IV, fashion is very much in play.

With the Manila colorway, the Air Jordan IV flexes effortlessly with every panel sporting different premium materials made from the best of the best, a nod to how Philippine Basketball has also evolved to be able to compete with the best in the world. The green upper represents the lush tropical islands of the Philippines, among the most beautiful in the world, which some might say is still a well-kept secret that eludes many and at only 150 available pairs, this shoe will indeed elude many.

The color  pops of red and blue punctuated by the yellow Jumpman logo, the colors closest to every Filipino heart, are intentionally placed on the outsole. For Filipinos, these colors, along with Jordan and basketball, will always be part of the nation’s soul and will remain deeply rooted in Philippine history and heritage.

In case the colors are not enough to tip you off, the bright yellow Manila hangtag on the shoe should do the job. The tongue of each pair indicates which number of the 150 pairs it is – the 23 of 150 for instance, which is on display at the new Jordan store in Bonifacio Global City, Taguig, Metro Manila, Philippines.