The use of online networking websites, or social media sites, has become incredibly popular. In many ways, they have completely replaced the ways that we may have lived our lives previously, with many of us, rather than calling a friend, opening one of these platforms and dropping them a message or giving them a video call.
For most of us, these platforms and websites are very beneficial and enable us to communicate in a way that is far easier to more traditional methods of communication. Not only can these sites be used to benefit us as far as communication with our friends and families goes, but we can use them to boost our businesses and increase their visibility in search rankings.
Search ranking visibility is one of the most fundamentally important parts of opening and owning a business in the 21st-century. Google governs the internet, in a way, and without it, a business cannot, and will not, achieve visibility and popularity. Ranking high in the search listings is very important, as we will demonstrate throughout this page, and can help you to find customers and build a name for yourself.
In this article, we are going to tell you about three ways that you can use online networking platforms to rank your business, blog, or website higher in Google’s search results, which will, in turn, increase traffic to your site or whatever it is that you do.
Can online networking platforms directly improve visibility?
The short answer is no, they cannot. However, social media can indirectly improve your visibility and help you to rank higher in Google’s search listings, though it is considerably harder and can take a lot longer. Google does not trawl through any networking websites to find mentions of websites, because they are too vast and too unreliable. However, there are several ways that these websites can benefit your visibility and search engine optimization, even if they are indirect and not conventional methods of search engine optimization. Here are three of them:
1. Link Opportunities
Creating link opportunities is fundamentally important to improving your business’s search engine listings and where it ranks on them. Link opportunities are often the hardest part of SEO marketing and can be very difficult for both beginners and experienced SEO professionals. Link opportunities are few and far between, though when you do get them, you can massively increase your visibility and draw organic traffic into your website. Finding places to put your links, such as on popular media pages, is a fantastic way for you to improve your visibility and ranking and increase the organic traffic that is going into your website or blog.
2. Positive Mentions
As a blogger, business owner, or streamer, brand awareness and positive mentions (of your brand) should be of the utmost importance to you and be one of your largest concerns. Positive mentions on media platforms are not particularly difficult, and it is certainly not as difficult as acquiring link opportunities, though it still can be difficult. It is important that when you are searching for positive mentions that you do your best to represent your business well and be honest, for this will often be the easiest way for you to come across positive mentions.
For example, your business or blog, or whatever it is, is introduced to a person. That person hopefully likes what it is that you offer and likes you personally, they will then share that with a friend; that friend shares it with another, and so on. You create a chain of positive mentions, essentially, and this is almost infinite and continues. This is only achievable, however, if you create engaging and interactive content that people want to share. If you do not, you will struggle to find anybody that is particularly interested in having any dealings with your business and will instead get negative mentions.
Creating partnerships with other online creators will enable you to broaden your horizons and widen your market. When you do this, you will find your content, much in the same way described in the previous paragraph, shared and spread. Partnering with other content creators can allow you to grow your organic traffic massively, and while none of this will contribute directly to your search rankings, little by little it creates social signals that will influence Google’s search engine and allow you to slowly climb your way up, assuming you are also implementing other strategies.
Search engine optimization can be a very difficult and expansive subject – we hope to have demystified the online networking platform aspect of it. Thank you for joining us here today and reading our article.