BUSINESS & TECHNOLOGY

Professional Fighters League, Portugal’s ELEVEN partnership announced before 2021 PFL season starts

Peter Murray (©PFL)

Peter Murray (©PFL)

The Professional Fighters League (PFL) has partnered with ELEVEN, one of the leading sports broadcasters in Portugal. The latter will the league’s exclusive content provider for the 2021 PFL season, expanding its footprint in Europe.

ELEVEN will carry each PFL event across the regular season, playoff and championship. Viewers in Portugal will have the ability to watch the unmatched broadcast and streaming production that showcases mixed martial arts in a true season format for the first time.

“We are very excited to partner with such an influential network like ELEVEN which will be the exclusive provider of PFL content for the passionate fan base in Portugal,” PFL chief executive officer Peter Murray stated. “With our continued international expansion efforts and our world class fighter roster, PFL continues to entertain MMA fans from around the world with unmatched live event coverage and unique storytelling capabilities.”

 

An award-winning platform, ELEVEN delivers world-class entertainment to dedicated fans. Among its portfolio of live rights in Portugal are the Union of European Football Associations (UEFA) Champions League, Formula 1, Formula 2, Formula 3, Formula E, the National Association for Stock Car Auto Racing (NASCAR), the National Football League (NFL), the Women’s Tennis Association (WTA) and top European soccer leagues.

“ELEVEN is dedicated to bringing the best premium sports content to fans in Portugal, from the UEFA Champions League, to LaLiga, Bundesliga, Ligue 1, F1, F2, F3, Formula E, NASCAR, WTA and the NFL,” ELEVEN Portugal managing director Jorge Pavão de Sousa said. “The Professional Fighters League is a great addition to our portfolio of live rights and we’re looking forward to bringing the competition to our viewers this season.”

 

The 2021 PFL season will begin on April 23, 2021 on ESPN 2, ESPN Deportes and ESPN+ in prime time in the United States. In Portugal, customers of ELEVEN can enjoy all 2021 PFL season exclusively on their network. The other regular season events will take place on April 29, 2021, on May 6, 2021, on June 10, 2021, on June 17, 2021 and on June 25, 2021.

Also included is original programming created by PFL Studios. A fully integrated global media division of the PFL, it produces original MMA content for all platforms including television, digital and mobile.

The PFL has quickly established itself as the number two MMA company in the world with distribution on ESPN in the U.S. and to more than 160 countries via premium sports networks and platforms. It has experienced tremendous YoY growth across digital channels with 68 percent follower increase on Instagram, 30 percent total audience growth across digital and a 200 percent social engagement spike.

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