Asia

BRAVE CF partners with WSC Sports to automate real-time fight fighlights 

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BRAVE Combat Federation has partnered with WSC Sports, the global leader in artificial intelligence (AI) sports video technology, to create and distribute AI-powered real-time fight highlights. The three-year partnership was announced ahead of “BRAVE CF 57“, the Bahrain-based mixed martial arts promotion’s first event in 2022.

BRAVE CF will use WSC Sports’ machine learning technology to auto-detect, index and tag each moment from a fight event in real-time and automatically generate video content for their digital properties. The AI platform creates content at scale, providing fans with more highlights than ever before, and delivers them moments after the action takes place.

Through the platform, BRAVE CF can customize and personalize content for their fans and partners around the world. Real-time fight highlights will be used across the promotion’s social media channels to grow its fan base, drive new subscribers and enhance its subscription service offering to BRAVE CF TV.

BRAVE CF belt (©BRAVE CF)
BRAVE CF belt (©BRAVE CF)

In addition to providing real-time content, the WSC Sports platform will ingest the BRAVE CF archive library, indexing and tagging along the way so that highlights from the past are instantly available. Every punch, kick, hold or any other action will be available to the BRAVE CF content team in just a few clicks of a mouse and the new indexed library of historical events will be used to facilitate video on demand (VOD) capabilities for fight fans around the world.

BRAVE CF is the largest MMA promotion in the Middle East. Its deal with WSC Sports marks the first time a sports organization from Bahrain will use innovative Israeli AI video technology to help grow their global brand, monetize their content, and reach and engage with the fans all around the world.

In addition, WSC Sports has partnered with BRAVE CF’s holding company KHK Group, which will use WSC Sports to drive innovation across its sports properties. KHK Group will help expand WSC Sports’ efforts in the region as more organizations in the Middle East look to utilize automation across their content workflows.   

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“BRAVE CF is the most global MMA promotion in the world and with the partnership with WSC, we will be able to provide the top global MMA content to BRAVE Nation,” BRAVE CF president Mohammed Shahid said. “With WSC and KHK Media Group partnership, we are going to see the sports development in the Middle East reach the global audience and the global sports fan to experience the regions fastest growing sports vision.”

WSC Sports is based in Giv’atayim, Israel. For the company’s business development manager Dror Yosef, it is extremely exciting that their AI platform will be used to automatically create and distribute real-time BRAVE CF highlights.

“I’m proud that WSC Sports’ innovative technology will deliver new experiences for fans in Bahrain and around the world,” Yosef said. “We look forward to showcasing our technology and bringing AI generated content to more sports organizations in the region.”

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“BRAVE CF” will be held at Khalifa Sports City in Isa Town, Bahrain from March 11, 2022. It is part of the BRAVE International Combat Week 2022 is organized by the Bahrain Mixed Martial Arts Federation (BMMAF) in cooperation with the International Martial Arts Mixed Federation (IMMAF) and the Khalid Bin Hamad Sports Organization (KHK SPORTS).

In the main event of “BRAVE CF 57”, Hamza “The Pride of Bahrain” Kooheji, 29, of Bahrain and Brad “Superman” Katona, 30, of Canada will compete for the BRAVE CF Bantamweight World Championship. Here is a recent interview with the latter:

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