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According to Cumberland County district attorney Seán M. McCormack, Operation Impact Demand is designed to curtail the supply of money going into the pockets of human traffickers. Its counterpart Operation Closed to Trafficking targets illegal commercial sex establishments posing as massage parlors.

Operation Impact Demand and Operation Closed to Trafficking are part of a strategy to drive commercial sexual exploitation traffickers out of Cumberland County. Since the operations started in June 2022, a total of 60 people have been arrested.

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