Helena Marlen Bleicher represented Germany in the 72nd edition of Miss Universe. It was won by Nicaragua’s Sheynnis Palacios.

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BIOGRAPHY

Bleicher is a German model and beauty queen born in Ravensburg, Baden-Württemberg and raised in Cologne, North Rhine-Westphalia, Germany. She is fluent in German, French and English.

Aside from Germany, Bleicher has lived in other countries including Australia, England and the United States. Here are 13 more things about her:

  1. From 2009 to 2017, she attended Erzbischöfliches Ursulinengymnasium Köln in Cologne.
  2. From May 2017 to November 2022, she was a brand representative at Abercrombie & Fitch in Cologne.
  3. From 2018 to 2022, she went to the University of Cologne in Cologne where she earned her bachelor’s degrees in English and art.
  4. In 2019, she studied at the University College London in London, England.
  5. She is Miss Cologne 2019.
  6. From 2020 to 2021, she was a Henkel co-creator.
  7. She is Miss Germany Galaxy 2020 and Miss From Baden-Wurttemberg 2020.
  8. In 2021, she studied at the University of South Alabama in in Mobile, Alabama, USA.
  9. She was a Miss Aura International 2022 finalist.
  10. From October 2022 to April 2023, she was a fobizz social media manager.
  11. She won Miss Universe Germany 2023.
  12. She was a Miss Universe 2023 candidate.
  13. On December 25, 2024, she turned 26.
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TIMELINE

Bleicher is an advocate for environmental conservation and animal welfare. She is also an avid traveler.

2014

  • From June 2014 to July 2014, she was a student intern at Deutsches Mode-Institut in Cologne.

2015

  • From June 2015 to July 2015, she was a student intern at Kindergarten St. Josefshaus in Cologne.
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2019

  • From February 2019 to April 2019, she was a student intern at Leonardo Da Vinci Gymnasium in Cologne.
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2022

  • On September 26, 2022, she represented Germany at Miss Aura International 2022 and competed against 32 other candidates at in Antalya, Turkey. She finished in the Top 10.

2023

  • In April 2023, she joined lululemon as an educator.
  • On July 15, 2023, she competed against 22 other Miss Universe Germany 2023 candidates at the Holiday Inn Düsseldorf–Neuss in Neuss, Germany and won the title.
  • On November 18, 2023, she represented Germany at Miss Universe 2023 and competed against 83 other candidates at the José Adolfo Pineda Arena in San Salvador, El Salvador. She was unplaced.

2024

  • On April 28, 2024, she crowned her successor Miss Universe Germany 2024 Pia Theissen at Living Hotel De Medici in Düsseldorf, Germany.
  • In October 2024, she went to Brussels, Belgium where she represented Germany at a workshop focused on shaping the future of the European Union’s anti-racism action plan beyond 2025.

2025

  • In January 2025, she traveled to Zurich, Switzerland with Lorena Santen and Angelina Usanova then to Dublin, Ireland to watch Aishah Akorede‘s participation in Ireland’s “Dancing with the Staes” Season 8.
  • In February 2025, she met Laura Schou, Naja Marosi, Nikoline Uhrenholt Hansen and Silvia Ooi Topholm in Copenhagen, Denmark.
  • In March 2025, she became the new manager of Miss Teen International Germany.
  • On April 6, 2025, she traveled to Geneva, Switzerland and took to social media to congratulate Miss Aura Germany 2025 Marlene Laura Jose.