Alexandre Mille biography: 13 things about Richard Mille’s son

Alexandre Mille is the brand director of the Swiss luxury watchmaking brand Richard Mille brand director. He is the third of the seven children of Richard Mille, who was born in Draguignan, France on February 13, 1951.

In 2001, Richard and Dominique Guenat co-founded the brand. Based in Les Breuleux, Switzerland, it produces only 5,300 pieces a year, making it the Swiss luxury watchmaker with the smallest production.

Richard’s first child Amanda Mille Bey is the Richard Mille director of customer marketing. His second child Dimitri Mille is the brand identity and digital coordinator.

Alexandre Miller’s profile

Growing up G-Shocks and Flik Flak watches. One of his favorite watch models from the Richard Mille brand is the RM 63-01, which was released in 2014.

Alexandre went to film school and worked for a subcontractor producing the films the Richard Mille brand broadcast during the Salon International de la Haute Horlogerie (SIHH). In an interview with Modern Luxury in 2020, he talked about the brand’s plan to expand its 43 stores to between 45 to 50 by 2023.

Before joining the Richard Mille company, Alexandre took a degree in law and political science. Here are 13 more things about him:

1. He was born in 1987. In 1990, his parents separated.
2. In 2013, his father tapped his expertise to create a video division for the Richard Mille brand.
3. In 2014, he decided to work for Richard Mille.
4. In 2017, he was offered the opportunity to work with Richard Mille associate John Simonian in Los Angeles, California, United States.
5. In 2019, he started overseeing management and sales at Richard Mille’s head office in Paris, France.
6. In an interview with Le Ponte Montres in October 2020, he explained that the distribution of Richard Mille is organized into four zones namely 30% in North America, 30% in Europe, the Middle East and Africa, 30% in Asia and 10 % in Japan.
7. In March 2021, he told WorldTempus that Richard Mille produced almost 5,000 watches in 2019 but failed to surpass the number in 2020 due to the new coronavirus (COVID-19) pandemic.
8. In November 2022, he went to Singapore for the launch of the RM 88 Smiley.
9. In February 2023, he moved his office to the Richard Mille factory in Switzerland.
10. In September 2023, he told The Edge Singapore, “It was only about 10 to 12 years ago that my dad extended an invitation for me to join the company. At that point, he was still relatively unfamiliar to me as was the brand he had created.”
11. In October 2023, a Richard Mille boutique was launched on Saint Martin’s Drive in Singapore. In an interview with Forbes that month, he said Asia has been very active in the life of the Richard Mille brand.
12. A Prestige article published on January 2, 2024 featured him and Amanda. Speaking about the Richard Mille brand, he told the publication, “Keeping it in the families allows us to make decisions fast and be adaptable. That is the superpower of the brand.”
13. In an interview with Tatler Asia published on February 10, 2024, he said one of his favorite books is “Le Matin des Magiciens” by Louis Pauwels and Jacques Bergier.