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Who is Adelaide Botty van den Bruele?
Adelaide Botty van den Bruele is a Finnish-French entrepreneur and beauty queen from Sonkajärvi, Finland. She is also a certified yoga instructor.
Van den Bruele was raised in the United States. Here are 13 more things about her:
- She speaks Finnish, English, Swedish and French.
- She enjoys boxing.
- She plays the violin and the ukulele.
- She is 5’7″ tall.
- From 2011 to 2015, she attended Helsingin Yhteislyseo Coeducational School in Kontula, Helsinki, Finland.
- From July 2013 to January 2014, she was a salesperson at Soumen Terveysravinto Oy in Helsinki.
- From January 2014 to June 2015, she was a junior innovation consultant at Innokampus Oy in Helsinki.
- From May 2015 to April 2017, she was a marketer at LähiTapiola in Helsinki.
- From 2016 to 2021, she attended the University of Helsinki in Helsinki where she earned her bachelor’s degree in political science and master’s degree in theology.
- From April 2017 to December 2019, she was an insurance advisor at LähiTapiola in Helsinki.
- In June 2017, she co-founded MAST Clothing in Helsinki.
- She was Miss Soumi 2022 second runner-up.
- Before representing Finland at Miss World 2023 in 2024 in India, she has traveled to more than 40 countries.
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TIMELINE
2019
- In February 2019, she co-founded a fashion startup called Luxury Helsinki Oy.
- In December 2019, she joined the World Economic Forum as a global shaper.
2020
- On September 19, 2020, she took to Instagram to share a photo of herself with a poodle.
2021
- In November 2021, she obtained a certification as a yoga instructor.
- In January 2022, she founded The Next Bag, an online and in-person fashion platform that buys and sells pre-loved luxury goods based in Helsinki.
2022
- On September 17, 2022, she represented Sonkajärvi at Miss Soumi 2022 and competed against 19 other candidates at Valkoinen Sali in Helsinki, Finland. She was second runner-up to Petra Hämäläinen.
2023
- On August 3, 2023, she was appointed Miss World Finland 2023.
2024
- On March 9, 2024, she represented Finland at Miss World 2023 and competed against 111 other candidates at the Jio World Convention Centre in Mumbai, India. She was unplaced.
2025
- On January 2, 2025, she turned 29.

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