DEI initiatives in the US
Donald Trump, 78, assumed office as the 47th president of the United States on January 20, 2025. He was in office as the 45th U.S. president from January 20, 2017 to January 20, 2021.
Upon returning to the presidency, Trump issued an executive order to end diversity, equity and inclusion (DEI) initiatives in the federal government and private sector. Among the U.S. companies that obeyed him are Meta and Alphabet.
On the other hand, on February 22, 2025, Apple Inc.‘s shareholders voted to keep the iPhone maker’s DEI policies. On February 23, 2025, Trump took to Truth Social to disagree with their decision.
“Apple should get rid of DEI rules, not just make adjustments to them,” Trump wrote. “DEI was a hoax that has been very bad for our country. DEI is gone!!!”
Apple, Inc.
On April 1, 1976, Steve Jobs, Steve Wozniak and Ronald Wayne founded Apple Computer Company in Los Altos, California, USA as a partnership. On January 3, 1977, it was incorporated in Cupertino, California as Apple Computer, Inc.
On January 9, 2007, Jobs announced the renaming of the company to Apple, Inc. On October 5, 2011, he died in Palo Alto, California at age 56.
On August 24, 2011, Tim Cook became the chief executive officer of Apple, Inc. On November 1, 2024, he turned 64.
During a question-and-answer session at the company’s annual shareholder meeting on February 22, 2025, Cook acknowledge that the company may have to make adjustments to some of its practices. He stated, “As the legal landscape around this issue evolves, we may need to make some changes to comply but our north star of dignity and respect for everyone and our work to that end will never waver.”
