Matilda Wirtavuori was born and raised in Tampere, Finland. On August 7, 2021, she was crowned Miss Tampere 2021 at Periscope in Tampere.
On March 17, 2022, Wirtavuori represented Finland at Miss Eco International 2022 and competed against 39 other candidates at the Jolie Ville Resort and SPA Kings Island Luxor in Luxor, Egypt. She finished in the Top 21.
On September 14, 2024, Wirtavuori competed against nine other Miss Suomi 2024 candidates at the Aino Arena in Järvenpää, Uusimaa, Finland and won the title. Runner-up to Wirtavuori was Tiia Aalto, who was crowned Miss International Finland 2024, and Amanda Hakalax was the second runner-up.
Miss Suomi 2025 contestants
On September 6, 2025, Wirtavuori will crown her successor at Hybridiarena Hype in Espoo, Finland. It is the 94th edition of the national beauty pageant that selects the country’s Miss Universe candidate.
Currently, Finland has 19 Miss Universe placements including the coronations of Armi Kuusela in 1952 and Anne Marie Pohtamo in 1975. The most recent one was achieved by Wirtavuori.
There are 10 women competing for the Miss Suomi 2025 crown. Here are the candidates:
- Ella Virto
- Eveliina Liimatta
- Janette Keski-Jyrä
- Julianna Kauhaniemi
- Katja Nilsson
- Mariangel Velasquez
- Nelli Mattila
- Sarah Dzface
- Sofia Stasevska
- Tara Lehtonen
Finland currently has 30 Miss International placements including the coronation of Anneli Björkling in 1973. The most recent one was in 2022 when Anna Merimaa finished in the Top 15.
On November 12, 2024, Aalto represented Finland at Miss International 2024 and competed against 70 other candidates at the Tokyo Dome City Hall in Tokyo, Japan. She was unplaced.
On November 16, 2024, Wirtavuori represented Finland at Miss Universe 2024 and competed against 124 other candidates at the Arena Ciudad de México (Arena CDMX) in Azcapotzalco, Mexico City, Mexico. She finished in the Top 30 and was crowned Miss Universe Europe and Middle East 2024.

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