13 things about Miss Universe Europe & Middle East 2024 Matilda Wirtavuori

Matilda Wirtavuori won the 93rd edition of Miss Suomi. She represented Finland in the seventh edition of Miss Eco International and the 73rd edition of Miss Universe.

BIOGRAPHY

Wirtavuori is a Finnish entrepreneur, host, dancer, model and beauty queen born and raised in Tampere, Finland. An alumna of Tampereen Lyseon Lukio and Tampere University, which are both in Tampere, she holds a bachelor’s degree and a master’s degree.

On August 23, 2025, Wirtavuori turned 25. Here are 13 more things about her:

1. In 2015, she visited Italy, Poland and Spain.
2. From 2016 to 2019, she attended Tampereen Lyseon Lukio.
3. From 2019 to 2022, she attended Tampere University where she earned her bachelor’s degree in economics and business administration.
4. From 2020 to 2021, she was a marketing and communications intern at Patria in Helsinki, Finland.
5. She won Miss Tampere 2021.
6. From 2021 to 2022, she was a host for Tappara, a professional ice hockey team based in Tampere.
7. In 2022, she visited Egypt.
8. From 2022 to 2024, she attended Tampere University where she earned her master’s degree in business and administration and from 2022 to 2023, she was a host for Porin Ässät, a professional ice hockey club based in Pori, Satakunta, Finland.
9. She was a Miss Eco International 2022 semifinalist.
10. She was Pitsimissi 2023 first runner-up.
11. She visited Mexico in 2024 and the Philippines and Greece in 2025.
12. She won Miss Suomi 2024 and was a Miss Universe 2024 semifinalist.
13. She was a Miss Universe Philippines 2025 guest and a Miss Universe Greece 2025 judge.

TIMELINE

Wirtavuori is 5’11” tall. She is the first ever Miss Universe Europe and Middle East.

2010s

• In August 2015, she traveled to Benalmádena, Andalusia, Spain and Bergamo, Lombardy, Italy.
• In December 2015, she traveled to Warsaw, Poland.
• In January 2016, she traveled to Bergamo, Italy.
• In July 2017, she traveled to Tallinn, Estonia.
• From June 2019 to August 2019, she was a summer intern at Patria.

2020s

• In September 2020, she joined Patria in Helsinki as a marketing and communications intern.
• In August 2021, her internship at Patria ended.
• On August 7, 2021, she was crowned Miss Tampere 2021 at Periscope in Tampere.
• In September 2021, she became a Tappara host.
• On March 17, 2022, she represented Finland at Miss Eco International 2022 and competed against 39 other candidates at the Jolie Ville Resort and SPA Kings Island Luxor in Luxor, Egypt. She finished in the Top 21.
• In May 2022, she left Tappara.
• From May 2022 to December 2022, she was a salesperson at BeBag in Pori.
• In August 2022, she reentered Tampere University.
• In September 2022, she became a Porin Ässät host.
• In April 2023, she left Porin Ässät and traveled to Nice, Provence-Alpes-Côte d’Azur, France.
• On July 27, 2023, she competed against nine other Pitsimissi 2023 candidates in Rauma, Finland. She was runner-up to Maiju Kaustinen.
• In May 2024, she graduated from Tampere University with a master’s degree.
• On September 14, 2024, she competed against nine other Miss Suomi 2024 candidates at the Aino Arena in Järvenpää, Uusimaa, Finland. She won the title.
• On November 14, 2024, she was chosen as one of the seven silver winners of the Voice for Change competition of Miss Universe 2024.
• On November 16, 2024, she represented Finland at Miss Universe 2024 and competed against 124 other candidates at the Arena Ciudad de México (Arena CDMX) in Azcapotzalco, Mexico City, Mexico. She finished in the Top 30 and was crowned Miss Universe Europe and Middle East 2024.
• On May 2, 2025, as Miss Universe Europe & Middle East 2024, she was one of the special guests at Miss Universe Philippines 2025 at the SM Mall of Asia Arena in Pasay City, Metro Manila, Philippines.
• On September 6, 2025, she crowned her successor Miss Suomi 2025 Sarah Dzface at Hybridiarena Hype in Espoo, Finland.
• On September 24, 2025, she served as a judge at Miss Universe Greece 2025 at Empati North in Athens, Greece.