Guillermo “Willy” Inurreta del Cueto, 21, of Mexico won the inaugural edition of Mister Forma International, a digital initiative curated by CONAN Daily to honor men known for their exceptional performances in a global beauty pageant despite not winning the title. The publication defines Forma, the Latin word for beauty or shape, as a combination of beauty and aura.
On December 23, 2025, the publication introduced 100 candidates through Facebook photos that display their fitness. The candidates who received the most reactions entered the Top 20, which was announced on December 27, 2025.
The publication posted clips of each semifinalist on Facebook, TikTok, Instagram and X. The semifinalists who received the most views across those platforms entered the Top 10, which was announced on December 28, 2025.
Upon the announcement of the finalists, a headshot of each of them was posted on Facebook. The reactions determined the ultimate winner and the four runners-up, which were revealed on December 30, 2025.
Mister Forma International 2025 results
| beauty pageant: Mister Forma International owner: CONAN Daily |
| edition: 1st date: December 30, 2025 candidates: 100 |
FINALISTS
| PLACEMENT | NAME (COUNTRY/TERRITORY) |
| Top 20 | Marcelo Borda (Bolivia) Mauro Vallejos (Chile) Tianxiang Zhao (China) Andres Tabares (Colombia) Jiří Veselý (Czech Republic) Cristian Proaño (Ecuador) Juan Fuentes (Panama) William Archery (Singapore) Bastien de Blasio (Switzerland) Nguyễn Minh Khắc (Vietnam) |
| Top 10 | Nahuel Merlo (Argentina) Rodrigo D’ Soni (Brazil) Seanghuy Heab (Cambodia) Maicol Maradiaga (Honduras) Bruno Reyes Romero (Uruguay) |
| Top 5 | Saadedine Heneine (Lebanon) Willy Inurreta (Mexico) Anthony Henricus (Netherlands) Kenneth Cabungcal (Philippines) William Badell (Venezuela) |
CONTINENTAL KINGS
- Mister Forma Africa 2025: Mehri Salah (Tunisia)
- Mister Forma Asia 2025: Saadedine Heneine (Lebanon)
- Mister Forma Europe 2025: Anthony Henricus (Netherlands)
- Mister Forma North America 2025: Maicol Maradiaga (Honduras)
- Mister Forma Oceania 2025: Dylan Mahoney (Australia)
- Mister Forma South America 2025: William Badell (Venezuela)
WINNERS
| PLACEMENT | WINNER |
| 4th runner-up | Maicol Maradiaga Honduras |
| 3rd runner-up | Anthony Henricus Netherlands |
| 2nd runner-up | Saadedine Heneine Lebanon |
| 1st runner-up | William Badell Venezuela |
| Mister Forma International 2025 | Willy Inurreta Mexico |
CONAN Daily 