Bhutanese filmmaker Karma Tshering of Bumthang, Bhutan is the founding president of Miss Bhutan. On September 9, 1999, he founded the Film Association of Bhutan.
On October 10, 2008, the Miss Bhutan 2008 coronation ceremony was held at the YDF Auditorium in Thimphu, Bhutan. It is the inaugural edition of the national beauty pageant.
Thimphu native Tsokye Tsomo Karchung won the title. She competed against 17 other candidates.
On November 9, 2008, Karchung represented Bhutan at Miss Earth 2008 and competed against 84 other candidates at the Clark Expo Ampitheater in Angeles City, Philippines. She was unplaced.
On September 25, 2010, Karchung crowned Sonam Choden Retty of Punakha as the next Miss Bhutan. It has yet to be confirmed whether or not the latter will represent the country at Miss Earth 2010.
Miss Bhutan 2010
- beauty pageant: Miss Bhutan
- edition: 2nd
- date: September 25, 2010
- venue: Thimphu, Bhutan
- candidates: 18
FINALISTS
| PLACEMENT | CANDIDATE (HOMETOWN) |
| Top 10 | Kinzang Choden (Bumthang) Tshering Zangmo (Bumthang) Kinley Chezom (Samtse) Dawa Yangchen (Trashi Yangtse) Dechen Wangmo (Tsirang) |
| Top 5 | Tenzin Norden (Haa) Sonam Choden Retty (Punakha) Sangay Dema (Samtse) Kinley Yangden Dorji (Thimphu) Dechen Tshomo (Wangdue) |
SPECIAL AWARDS
| AWARD | WINNER |
| Miss Congeniality | Thinley Dema (Bumthang) |
| Miss Photogenic | Kinzang Choden (Bumthang) |
| Miss Talent | Kinley Yangden Dorji (Thimphu) |
| Miss Natural Beauty | Tshering Zangmo (Bumthang) |
| Miss Beautiful Smile | Tshering Yangki (Trashi Yangtse) |
| Miss Beautiful Skin | Sangay Dema (Samtse) |
| Miss Beautiful Hair | Kinley Wangmo (Zhemgang) |
| Miss Personality | Kinley Chezom (Samtse) |
| Miss Athlete | Dawa Yangchen (Trashi Yangtse) |
| Best Model | Singyel Dema (Wangdue) Karma Loday Lhamo (Thimphu) |
WINNERS
| PLACEMENT | 2010 | 2008 |
| 4th runner-up | Sangay Dema Samtse | Kinga Wangmo Paro |
| 3rd runner-up | Dechen Tshomo Wangdue | Tashi Pelden Wangdue |
| 2nd runner-up | Tenzin Norden Haa | Tshering Pem Trashigang |
| 1st runner-up | Kinley Yangden Dorji Thimphu | Shelkar Choden Trongsa |
| Miss Bhutan | Sonam Choden Retty Punakha | Tsokye Tsomo Karchung Thimpu |
