ONE Championship has achieved tremendous success since its inception in 2011. When Chatri Sityodtong came up with the idea for the organization, he envisioned the entire Asia comprised of over 4 billion people united under a single sport.
For years, ONE Championship hosted bouts across all styles of martial arts including mixed martial arts, submission grappling, kickboxing, Muay Thai, Karate, Kung Fu, Silat, Sanda, Lethwei and Tae Kwon Do, among others. By tackling various sides of martial arts, the company has established itself as the world’s largest martial arts organization.
According to Sityodtong, ONE Championship focuses particularly on building local martial arts stars. The organization’s chairman and CEO said these are “individuals who came from the same backyard, who experienced the same hardships and trials in everyday life as the very fans who idolize them.”
“By concentrating on building these superheroes, ONE Championship has positioned a product that resonates with the Asian people,” Sityodtong expounded. Although ONE Championship has completely revolutionized the martial arts landscape internationally, he attributes the promotion’s success to the values of Asia, the home of some of the best known martial arts stars like Bruce Lee, Jackie Chan and Jet Li.
“The lessons of martial arts, the gifts of martial arts are so precious that I really believe it’s the greatest platform to unleash human potential,” Sityodtong said. “The DNA of ONE Championship is martial arts, the home of martial arts in Asia with Asian values run by a martial artist and the reality is since day one, ONE Championship has always been about that. We’ve always been about celebrating and uniting the continent with what we are best at – martial arts and their values.”
Sityodtong often refers to the values of integrity, humility, honor, respect, courage, and discipline as the foundation of martial arts in Asia. ONE Championship has chosen to focus on what resonates with its fan base whereas its Western counterparts mostly focus on the competition aspect, highlighting showmanship and bravado above the core values that Sityodtong lives by.
“Sports superstars have a unique impact on society,” the ONE Championship chairman and CEO stated. “They ignite hope, inspiring fans to be all that they can be through hard work and dedication. Much like the effect Michael Jordan has had on basketball, martial arts has its own superheroes.”
The Asian region has come under the rule of ONE Championship in the span of nearly seven years and over 60 blockbuster events. As the setting of sports media is experiencing a rapid shift towards online and streaming services, the organization has adopted a digital-first strategy to keep with the trend.
Consumers continue to gravitate towards online mediums of entertainment, and ONE Championship is following suit, exploring a multitude of digital channels on which to offer its unique content. The recently launched ONE Super App will allow fight fans all over the world to watch “ONE: Unstoppable Dreams” live and free on May 18, 2018.
Meanwhile, here is a short interview with Sityodtong in the Philippines in January 2018: