BUSINESS

Optical Media Board supports Globe’s #PlayItRight anti-piracy advocacy

Yoly Crisanto, Nikko Acosta, Atty. Anselmo B. Adriano, Atty. Victor Padilla II

Yoly Crisanto, Nikko Acosta, Atty. Anselmo B. Adriano, Atty. Victor Padilla II

The Optical Media Board (OMB) expressed recently its full support to the #PlayItRight anti-piracy advocacy of Globe Telecom by helping educate the general public against malware, cyber security threats and access to illegal digital content and torrent sites.

Globe President and CEO Ernest Cu said that the support of OMB, a government agency dedicated to combat piracy, is a big boost to the #PlayItRight campaign. He explained, “We are grateful to OMB for recognizing our advocacy on anti-piracy. Our partnership will reinforce our educational drive against the illegal distribution of copy-righted content to a greater reach.”.

“The internet has become the main source of almost all the copy right infringement content nowadays and we need all the help we can get,” Cu added. “We are encouraging the OMB to invite other stakeholders as well such as the cinemas to collaborate with our education drive to target the moviegoers.”

According to OMB Chair and CEO Atty. Anselmo B. Adriano, the biggest problem of OMB is the big market for pirated videos out there because people don’t know why they should not buy pirated materials. He explained, “In as much as we try to be creative in our enforcement and disrupt the distribution chain and the retail chain for pirated video, there is still a big market for it. This is why we need to target the market through education. This is the reason why we are partnering with other organizations and companies like Globe to push for more education.”

The OMB will also actively participate in Globe Telecom’s Digital Thumbprint Program (DTP). The DTP teaches responsible use of the internet to children in public schools by including illegal downloading of illegal content online in the training module.

Through the years, the OMB has been successful in curbing out pirated movies, music and software in DVDs nationwide and educating the public against illegal cam cording in cinemas. Created pursuant to Republic Act No. 9239 under the Office of the President, its task is to regulate the production, use and distribution of optical and magnetic media in the Philippines.

Having partnered with global and local content creators and distributors for its content business, Globe Telecom has taken an active role in promoting legitimate sources of online content. In 2017, the company launched the #PlayItRight advocacy to help the entertainment industry curb piracy and protect intellectual property rights.

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