Business & Technology

UP Fighting Maroons, 3M Philippines partnership sealed before UAAP Season 81

Ariel Lacsamana, Danilo Concepcion, Mandy Reyes, Agaton Uvero

Ariel Lacsamana, Danilo Concepcion, Mandy Reyes, Agaton Uvero

The UP Fighting Maroons, the men’s basketball team of the University of the Philippines, got its biggest break in the University Athletic Association of the Philippines (UAAP) Season 81 off-season with the support and commitment of  3M Philippines. A memorandum of agreement has been signed between UP and the global science company.

Present during the MoA signing were 3M Managing Director Ariel Lacsamana, UP President Danilo Concepcion, NTGBUP President Mandy Reyes and NTGBUP Chairman Agaton Uvero. The signing was also attended by Mandy Reyes and Agaton Uvero, the respective president  and chairman of the Nowhere To Go But UP (NTGBUP) Foundation, a volunteer group of UP alumni supporting UP’s varsity programs.

3M Philippines never stops inventing and applying science in collaborative ways to improve lives daily has always believed in talent and most importantly, potential. According to Ariel Lacsamana, the company’s managing director who is a UP alumnus, the company became intrigued with the UP team and its story.

Through its long and many struggles, the UP Fighting Maroons  never gave up. It kept chipping away at its challenges and solved its problems proudly and creatively.

3M loved the grit and the never-give-up attitude of the UP Fighting Maroons and decided it would take a chance on the team. It formalized a long-term partnership with the team that will support it through UAAP Season 81 and in other leagues that it would participate in as well.

“This is not the first time we are partnering with educational institutions or talent,” Lacsamana said. “We do what we can to support and provide tools, resources and knowledge. We believe that the UP Men’s Basketball Team is talent worth investing in.”

For a time it looked as if the UP Fighting Maroons had nowhere to go but down. After the 1986 UAAP championship, UP’s performance in the premiere collegiate league could be described as uneventful, even dismal, save for two seasons back in 1996 and 1997 when the team reached the Final Four.

The UP community grew indifferent and with a string of bottom-dwelling and sometimes winless seasons in 2007, 2010 and 2013, the community seemingly lost all interest. Recruitment suffered and aspirations towards a championship fizzled out.

The UP Maroons continued to battle in the UAAP. But unlike their competition, they appeared less inspired, playing like boys against men.

Perhaps one reason was that the team operated on a bare-minimum budget. This resulted in so-so recruitment and short-term, season-to-season systems that failed to develop the young players from competitors to winners.

Eventually, the once-mighty team of 1986 and the late 90s lost their winning ways, lacked the will to win and sank into a dismal losing culture. Sad but true, but when the UP Fighting Maroons Men’s Basketball Team was mentioned, the name became synonymous with losing.

So pathetic was the Maroons’ ability to win that in Season 77 in 2014, the team and a community of Maroons fans celebrated their lone win of the season against Adamson U with a bonfire at the UP Sunken Garden. The win had snapped a 27-game losing streak and a loss-soaked 720 days and some ridiculed UP for celebrating mediocrity with the bonfire.

In reality, it was the beginning of a turnaround. Following that bonfire, a UP alumnus posted an article on his Facebook account that bemoaned the sorry state of the UP basketball program, citing hungry athletes, lack of resources including transportation, lack of electricity in their quarters and other woes.

The Facebook post became viral. The article sparked outrage, concern, then an outpouring of support from the alumni community.

That year, UP won just one game, but that one game meant everything. It changed the mindset of the players, changed the perception of the UP community towards the athletes and gave birth to the biggest and strongest grassroots support base for the team, the NTGBUP movement. That one game became the spark that started the resurgence of the UP Fighting Maroons.

Four years after that fateful day in 2014, the Maroons have thrived. Thanks to a strong team management and coaching staff. Thanks to exciting recruits and alumni, fans, friends and students who rallied to the cause. Thanks to sponsors, supporters and donors who have given in big and little ways, the improvement in the team with regards to coaching, line-up and performance has grown by leaps and bounds.

Through Seasons 78 through 80, the UP Fighting Maroons have become Final Four contenders once again. The team that celebrated on the basis of just one win is now poised to target the Final Four in Season 81 and maybe even the championship.

In September 2018, the UP Fighting Maroons will face its most important battle which is UAAP Season 81. Along with the entire UP community, the team cannot wait to show how grateful they are for 3M’s faith and generosity.

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