ONE Championship chairman and CEO Chatri Sityodtong recently announced the launch of a brand new athleisure business, bringing its massive scale to the sportswear and gear space as another major business extension of Asia’s largest global sports media property in history. For this, the organization has partnered with Zilingo, the leading fashion, beauty and lifestyle e-commerce platform in Southeast Asia.
“It is with great excitement that I announce the launch of our athleisure business, another potential multi-billion dollar vertical for ONE Championship,” Chatri stated. “As ONE Championship continues to gain popularity globally, we see the opportunity to bring the ONE Championship brand and our deep-rooted Asian values of integrity, humility, honor, respect, courage, discipline and compassion to modern consumers in new and exciting forms.”
“ONE Championship will bring its standard of design and marketing excellence to this business line and introduce premium sports and lifestyle wear that inspires, represents and empowers the consumer,” the ONE Championship CEO added. “The launch of this new athleisure business is yet another major business extension of Asia’s largest global sports media property and further solidifies ONE Championship’s leading position in the industry.”
As part of its athleisure business, ONE Championship will launch an official online store, offering global fans direct access to a wide range of urban lifestyle streetwear. Available at https://shop.onefc.com, consumers will be able to purchase the newest merchandise and pre-order special limited edition products globally online, anytime and anywhere.
Also, ONE Championship is set to collaborate exclusively with world-famous designers known within the urban lifestyle streetwear space to introduce limited edition designer collections. Its online store and merchandise line is supported by Zilingo, which is available at https://zilingo.com.
Both ONE Championship and Zilingo are headquartered in Singapore. After setting is global footprint in Thailand and Indonesia, the e-commerce platform has recently penetrated the United States online marketplace with its new B2B platform Zilingo Asia Mall, which is available at https://zilingoasiamall.com/.
On November 20, 2018, the partnership between ONE Championship and Zilingo was sealed during the “ONE: Conquest of Champions” press conference at the City of Dreams Manila in Parañaque City, Metro Manila, Philippines . It was attended by Zilingo chief marketing officer Marita Abraham, ONE Championship chief financial officer Hua Fung Teh.
Assisted by ONE Championship public relations manager Cissy Long, Teh and Abraham held a ONE Championship shirt during a photo op. Here is a clip from the event: