Based in Bahrain, Brave Combat Federation is more than just a mixed martial arts promotion. It is an avenue for countries to strengthen international ties.
Launched on September 23, 2016, Brave CF is relatively new. On March 15, 2016, it will hold its 22nd event titled “Brave 22: Storm of Warriors” at the SM Mall of Asia Arena in Pasay City, Metro Manila, Philippines.
“It’s gonna be a star-packed event and every sponsor would want those eyes to be on that, you know,” Brave CF president Mohammed Shahid told me in an exclusive interview in Makati City, Metro Manila, Philippines. “There’s a lot of value added to it. This is bringing the world together. This is international relationship. The business expands from there.”
“What is the benefit of sports?” Shahid continued. “Sports leads you to bring people together. We get the benefit of it and bring the world together.”
Through MMA, the Philippines and Bahrain are now together and the latter can be closer to any country, Shahid pointed out. He said, “(the) Philippines can be close to any country that Bahrain is close to through this tool called Brave Combat Federation, so (if) we keep the MMA and sports aside, Brave is also a bilateral relationship building platform, you know.”
“It’s so much more than a sporting platform,” Shahid said. “It is what sports defines itself to be. It is what World Cup FIFA defines itself to be. It’s where the world to come together.”
This is why everyone wants the FIFA World Cup FIFA to be in their country, according to Shahid. Although they have to spend tons of money for it, they know that they will benefit from it in the future, he added.
Shahid is in the Philippines preparing for “Brave 22: Storm of Warriors,” the first Brave CF event to be held in the country. It will be headlined by reigning Brave CF Bantamweight Champion Stephen “The Sniper” Loman, 23, of the Philippines and former Brave CF Featherweight Champion Elias “Smile” Boudegzdame, 25, of France.
Meanwhile, watch my full interview with Shahid here: