Batangas-based rapper Alex Bruce, 12, is returning with a take-no-prisoners jam that’s built on the strength of her talent and personality with the release of her first official single under Sony Music Philippines titled “Pull It Off.” The hip-hop prodigy previously racked up more than a million views on YouTube for her live performance of “Mind as a Weapon.”
“Pull It Off” continues Bruce’s streak of empowering hip-hop anthems. Sure, it lives up to the charismatic appeal of “Dopest,” the trap-influenced demo released four months ahead of her debut.
But this time, Filipino music fans will hear a convincing introduction of a future star confidently rapping about not needing other people’s approval, delivering her verses with both fire and excitement. Given music history’s lack of coverage on the contributions of Filipina artists in hip-hop, it is quite interesting how someone so young like Bruce was able to champion an unrelenting brand of self-expression that puts authenticity at the forefront of her lyrics, reminding us of a younger Ruby Ibarra or Cardi B minus the vulgarities.
With Jim Poblete at the helm of the production, turning Bruce’s sharpened skills into a star-making showcase that’s beyond theatrical, expect nothing less of “Pull It Off.” It is a song that will surely end your summer on a high note.
“Pull It Off” is now out on various streaming and download platforms here and abroad. Listen to the song or download it in this link: http://lnk.to/AlexBrucePIO.
Meanwhile, here is Bruce performing “Mind as a Weapon” live: