ENTERTAINMENT

Zilingo, The Walt Disney Company (South Asia) to launch MARVEL, Disney, ‘Star Wars’-themed fashion, lifestyle collections

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On June 17, 2019, e-commerce platform Zilingo announced a collaboration with The Walt Disney Company (South Asia) to develop and retail over 20 collections. Comprising more than 500 products inspired by beloved stories and characters from MARVEL, Disney and “Star Wars.”

“This collaboration is particularly personal for me,” Zilingo co-founder and CEO Ankiti Bose. “I think it is safe to say that almost everyone grew up looking up to MARVEL Super Heroes and I am a big fan myself. The journey of a hero is all about overcoming challenges and conquering your fears and when we met the Disney team, we instantly connected on our shared values of courage and hope.”

“We could immediately envision what we wanted to do with Marvel Studios’ ‘Avengers: Endgame’ and other properties,” Bose continued. “Over the next few quarters, we hope to bring inspired collections to customers across Asia.”

The first collection of the collaboration called Marvel X Zilingo launches hot on the heels of the record-breaking Marvel Studios’ Avengers: Endgame. The collection is inspired by the edgy styles of 1990s street fashion and the epic stories of fan-favorite Super Heroes such as Iron Man, Captain America and Captain Marvel.

“We are focused on developing exceptional products for Disney, MARVEL, Pixar and ‘Star Wars’ fans with partners who share our values and high expectations on quality and experience,” The Walt Disney Company Southeast Asia, India, Middle East and North Africa’s consumer products commercialization vice president and general manager Dan Dossa stated. “Working with Zilingo, we are bringing high quality products with an amazing design aesthetic to fans and consumers in Southeast Asia and India.”

Marvel X Zilingo speaks to both fashion lovers and die-hard fans of  MARVEL, taking a unique spin on creating a merchandise line that is both wearable and on-trend.  The range will feature t-shirts, sweatshirts, tank tops, shorts, skirts, leggings and joggers.

In the coming months, fans can also look forward to “Aladdin,” “Frozen 2” and “Star Wars”-themed collections slated to coincide with Disney’s upcoming cinematic releases, alongside the launch of a Mickey & Friends collection in August. From chic athleisure gear to trendy summer casuals for men and women to pajamas, lunchboxes and water bottles for children, these collections will delight Disney fans of all ages.

Each collection will be managed by Zilingo’s private label service; a one-stop technology platform helping brands build their own private labels – from design and manufacturing to logistics, analytics and distribution. Differentiating itself from other marketplaces through its B2B arm which offers brands and media properties access to the entire fashion supply chain from yarn to closet, Zilingo is making its collections easily accessible to over 23 percent of the global population across five markets in Asia.

The service has been made possible as a result of the company’s swift expansion from its B2C platform to its B2B services, having identified and unlocked value for merchants and manufacturers across the supply chain all over Asia. It extends to businesses globally, regardless of size, that seek access to Asia’s producers who account for US$1.4 trillion of the US$3 trillion global fashion manufacturing market. Zilingo’s presence in Southeast Asia and India allows it to offer a unique online retail experience for Disney fans and fashion-forward consumers at the heart of a region where e-commerce is scaling rapidly, making it Asia’s fastest growing marketplace.

The Marvel X Zilingo collection is now available on Zilingo (https://zilingo.com/) in Indonesia, Philippines, Thailand and Singapore. It will also be available on top e-commerce platforms like Tokopedia, Shopee and Lazada across Southeast Asia, and Amazon and Flipkart in India.

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