FUJIFILM opens second Philippine office in Cebu City

Ryo Nagaoka

Ryo Nagaoka

FUJIFILM has opened its second Philippine office in Cebu City to cater to the growing number of customers in the Visayas region. It is part of the Japanese company’s “NEVER STOP” global branding campaign.

According to FUJIFILM Philippines president Ryo Nagaoka, there has been an increasing demand for FUJIFILM products in the southern part of the country. He explained, “Despite the vast product lineup for camera brands, most Filipinos still choose FUJIFILM because of its high-quality products and competitive prices.”

The first FUJIFILM office in the Philippines, which is the main branch, is located in Pasig City, Metro Manila. Nagaoka said the opening of the second office is in line with the company’s dedication to achieve continued growth and to develop innovations for the betterment of society while reinforcing technical support and maintain customer satisfactions.

Like the FUJIFILM main branch in Pasig City, the new office on the 2nd floor of NIC-2 Building, Capitol Square, N. Escario St., Cebu City serves people’s needs through diverse range of innovative consumer and business products including solutions and services. The new branch will also prioritizes after-sales support both for consumers as well as business partners and has local repair center for Digital Camera and Endoscopy products.

Established in 1934 as a Japanese photographic film manufacturer headquartered in Tokyo, Japan, Fujifilm became one of the leading camera and film brands in the world. The company has been developing leading-edge, proprietary technologies by leveraging its depth of knowledge and expertise derived from photography film into other products and markets.

At present, FUJIFILM has a diversified range of product segments including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. In 2018, FUJIFILM Philippines partnered with the Philippine Foundation for Breast Care Inc. to promote Pink Ribbon Campaign and remind women to have themselves screened and checked for breast cancer owing to the alarming rates of breast cancer in the country.

Also, FUJIFILM Philippines started to work with Philippine General Hospital to deliver quality healthcare to patients through Fujifilm’s AMULET Innovality Mammography System SYNAPSE RIS & PACS (Radiology Information Systems & Picture Archiving and Communication System). As part of its social responsibility, the company conducts workshops, shooting events, customer interviews, symposia, tradeshows and outreach programs to reach more audiences.

Committed to ongoing growth, FUJIFILM will never stop evolving and creating value from innovations. For more information about the company, visit and

Meanwhile, here is James Reid discussing the FUJIFILM X-T30:

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