Carlos Alimurung (©ONE Championship)

ONE Championship has appointed Carlos Alimurung as the CEO of ONE Esports, the promotion’s joint venture with Japan’s largest global advertising agency Dentsu Inc. He will be responsible for designing the partnership’s vision and strategy, setting the company’s goals, and supporting the team to execute and deliver.

“The opportunity to build a multibillion dollar esports business in Asia is a once-in-a-lifetime opportunity,” Alimurung stated. “ONE’s DNA is about celebrating inspirational stories and heroes, which will be instrumental in enriching the region’s entire esports ecosystem of amateurs, pro players, game developers, leagues, organizers, country agencies, and brands. The team is very strong, and I’m excited to incorporate their ideas and energy to execute our strategy.”

What ONE Esports is about

ONE Championship chairman and CEO Chatri Sityodtong is excited to announce ONE Esports’ official launch of Asia’s largest esports world championship series. He described Alimurung as “an incredible leader with invaluable business savvy and unparalleled expertise in the esports industry.”

“The opportunity to bring everyone together under Asia’s home of millennial live sports is something that we have worked very hard on,” Sityodtong stated. “ONE Championship is committed to bringing its same brand of large-scale event production and live broadcast capabilities, unique world-class content production, global media distribution, storytelling expertise, and marketing experience to ONE Esports.”

Carlos Alimurung’s works before ONE Esports

Alimurung began his career as a management consultant at Marakon Associates, where he advised clients in the United States, the United Kingdom, Brazil and Singapore. Before starting his professional experience, he served in the AmeriCorps*NCCC program, helping communities in the U.S. East Coast and Puerto Rico across a wide spectrum of needs.

As an active investor and mentor in the start-up community, Alimurung has mentored companies in the MIT NYC Startup Studio, Kaplan Techstars, and R/GA Techstars accelerator programs. He was awarded a McKinsey & Company Fellowship during his MBA at MIT Sloan and completed his undergraduate at the Wharton School at the University of Pennsylvania where he graduated Cum Laude.

Before joining ONE Esports as CEO, Alimurung served as the chief business officer for Battlefy, the world’s largest open esports competition platform. He held P&L responsibility and his team handled revenue generation, business development, marketing and social media.

Prior to Battlefy, Alimurung worked at Univision, where his last role was Senior Vice President of Corporate Business Development and was responsible for corporate venture investments and new business development. Before Univision, he was the Head of Strategy for LG Electronic’s NA Home Entertainment business and focused on partnering with retailers in innovative ways.

Meanwhile, here is a clip from ONE Esports: