Business & Technology

Lamudi’s Philippine Real Estate Conference 2019: Uncovering new real estate sales strategies

Bhavna Suresh, David Rafael, Beth Ventura, Ricardo Lagdameo, Raphael Felix

Bhavna Suresh, David Rafael, Beth Ventura, Ricardo Lagdameo, Raphael Felix

Lamudi successfully held The Outlook Real Estate Conference 2019 at the Isabela Ballroom of Makati Shangri-La in Makati City, Metro Manila, Philippines on October 17, 2019. The event brought together industry thought leaders from all over the Philippines to talk about the hot topics in the country’s real estate sector.

The Outlook Conference had five tracks. Moderated by Lamudi CEO Bhavna Suresh, the third one titled “Fresh Perspectives: Mapping Evolving Real Estate Sales,” which was the third track leaned towards preparing the sales team for new business models, strategies and practices that improve how real estate is offered to customers.

The panelists were Aboitiz Land president and CEO David Rafael, Anchor Land Holdings, Inc. president Beth Ventura, Damosa Land first vice president Ricardo Lagdameo and Phinma Properties Inc. and Subdivision and Housing Developers Association president Raphael Felix. They mentioned the importance of likability and trustworthiness, the human touch, empathic concern and thinking beyond after-sales.

Rafael admitted to wondering about the future of real estate. He asked, “Will we ever reach a point where people would buy property the way they buy food from Foodpanda or they buy a shirt from Lazada?”

However, upon pondering, Rafael came up with an answer. He said, “At the end of the day, the human person buying property will really still need to talk to a human person.”

Co-presented by Philippine Daily Inquirer Property and Holcim Philippines, The Outlook: Philippine Real Estate Conference 2019 provided an avenue for insightful discussion spanning a wide range of topics from sustainability to alternative ways of investing in real estate. The major sponsors were the International Workplace Group and SMDC and the official TV partner was Cignal TV.

Moreover, the conference teamed up with event partner SHDA and media partners Philippine Daily Inquirer Property, Business Mirror, Business World, Malaya Business Insight, Manila Standard and the Philippine Star. The event leads up to Lamudi’s Outlook Awards: The Philippine Buyers’ Choice Property Awards scheduled on November 14, 2019 at the Makati Shangri-La where property developers from all over the Philippines gather to celebrate the outstanding achievements that shaped the country and steered it to a greener future.

The winners of the awards are determined by a panel of judges and a survey involving 10,000 active property seekers. To know more about The Outlook Awards 2019, head to

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