Hotel chain ZEN Rooms has launched launched the ZEN Premium Uptown BGC, the first and only budget hotel in Bonifacio Global City, Taguig, Metro Manila, Philippines. Former Vice President of the Philippines Jejomar Binay led the opening ceremony on December 12, 2019.
The opening of ZEN Premium Uptown BGC is in line with the pioneering spirit of ZEN Rooms, which already has a track record of disrupting the short-term accommodation sector. In 2016, the hotel chain entered the Philippines with the aim to radically improve the value-for-money of hotels in the country, historically plagued by high prices, unsafe facilities and poor guest ratings.
In 2017, ZEN Rooms launched ZEN Homes in BGC, the first affordable, professionally-run service apartment brand in the Philippines. Today, the hotel chain is once again disturbing the sector by opening the only budget hotel in BGC, with a budget premium positioning and there are currently only five hotels in BGC, all of which are 4 and 5 star properties with nightly rates of 8,000 pesos and above.
ZEN Rooms’ newly built hotel has 105 rooms and is conveniently located alongside Kalayaan Avenue in Makati City, Metro Manila, only five minutes away walk from Uptown Mall in BGC with rates starting at only 1,500 pesos per night. The building is owned by DEI Properties, one of the leading family-owned developers in the Philippines.
The opening of ZEN Premium Uptown BGC is part of ZEN Rooms continuous effort in providing a solution to the lack of affordable accommodations the country’s most dynamic business district, in line with its aim to democratize travel to all.
“BGC Developers have built an amazing modern city with tremendous appeal but with unfortunately no affordable hotels, leading to nonsense situations where business travellers are forced to either spend excessively on high-end hotels at the Fort or commute hours to reach their meetings in BGC,” ZEN Rooms CEO Nathan Boublil stated. “With the launch of ZEN Premium Uptown, we are delighted to be putting an end to this unfair nonsense with our partner DEI Properties.”
Boublil is based in BGC. During the ZEN Premium Uptown BGC launch, he and Binay were joined by ZEN Rooms Philippines country manager Michael Raquiza, DEI Properties president Danny Ignacio, DEI Properties assistant vice president Carlo Antonio, DEI Properties bids and awards committee chairman Elaine Ignacio-Dalusung and DEI Properties sales and marketing manager Czarina Ignacio.