For the first time in the Philippines, the World Marketing Summit (WMS) will reach local shores in order to tap into Filipinos’ vaunted creativity in the world of marketing. Happening at The Theater at Solaire, 1 Asean Avenue, Entertainment City in Parañaque City, Metro Manila, Philippines on February 22, 2020, the World Marketing Summit Philippines 2020 carries the theme “Building a Digital Economy through Marketing.”
The Philippines will be the 20th country where the WMS will be held. It previously made stops at countries such as China, Malaysia, Indonesia, Japan, Thailand, South Africa, the United Kingdom, Canada, Turkey, the United Arab Emirates, Italy, Pakistan and Saudi Arabia.
At present, new demographics and local conditions in developed markets are presenting decision makers with unique challenges. The concern now is how modern-day marketers will embrace their new roles in a world that is fast becoming digital savvy and be reliable influencers when it comes to inspiring and affecting consumer behavior and corporate strategy.
With what is happening in the marketing world right now, attendees to the WMS Philippines 2020 will get to listen to a powerhouse group of marketing experts who have abundant knowledge in the global marketing arena and hope to learn the latest in the world of marketing as their key learning takeaways from the summit. Here is the lineup of speakers:
- Sadia Kibria, WMS CEO
- Laura Ries, a leading marketing strategist and renowned author of various best-selling marketing books and advertising and branding consultant
- Moran Cerf, a French neuroscientist, Kellogg School of Management business professor and ThinkAlike Labs and B-Cube founder
- Philip Kotler, WMS co-founder, a marketing professor, Kotler Impact Inc. founder
- Dr. Marc Oliver Opresnik, Kotler Impact Inc. chief research officer, digital marketing guru, the University of Cambridge professor, St. Gallen board of director, Lübeck University professor, MfrDV Marketing management co-author, Social Media Marketing author and corporate trainer
- Dominique Hanssens, the University of California-Los Angeles (UCLA) Anderson Graduate School of Management research professor of marketing, faculty chair, associate dean and marketing area chair
Brought to the Philippines by IMMA Marketing Philippines, Inc. and Kotler Impact, the WMS Philippines 2020 aims to attract and present new opportunities for enterprising CEOs and CMOs and help create a better world through marketing, knowledge and creativity. It will also look at ways on how to influence mindsets, support feasible actions for change, and craft new operating models for brands to help improve economic wealth, environmental wellness and human well-being.
IMMA Marketing Philippines, Inc. is an integrated advertising and marketing company headquartered in Canada and headed by its President, Cherry Motil, who also serves as Chief Marketing Officer of WMS Philippines. Kotler Impact is a strategic marketing community that seeks to employ sustainable economic development established by Kotler, known as the Father of Modern Marketing and distinguished professor of International Marketing at the Kellogg School of Management at Northwestern University in Evanston, Illinois, United States.
“We are happy to have brought WMS to the Philippines for the first time,” Motil said. “We believe WMS Philippines 2020 will be the best opportunity for the country’s marketers, chief executives, including students and academicians to learn more about what’s new and what’s happening in the marketing world and how new marketing models will create an impact on how marketing professionals shape global marketing perspectives.”
Founded in 2010 by Kotler and Sh. Mubarak Al Nahyan in Abu Dhabi, UAE, the WMS is a global alliance and a collaboration that unites the best minds from the corporate sphere working in concert with the public sector and community leaders. It aims to transform and translate marketing ideas and solutions into tackling real and focused socioeconomic issues and creating sustainable solutions through marketing-centric initiatives that are driven by social responsibility acting as their fulcrum.
The aim and unique vision of the WMS are to elevate marketing from a corporate tool to a social equalizer that will deliver through a global stratagem “The New Paradigm of Marketing for the 21st Century” while keeping its promise of “Creating a Better World Through Marketing.” The WMS Philippines 2020 attendees are expected to increase their reach, strengthen their impact, bolster their influence and become the best of marketing by aligning their brand with the world’s leading marketing thought leader in this most exclusive marketing conference.
For tickets, call TicketWorld at 8891-9999 or visit http://www.ticketworld.com.ph. For other event details, call the IMMA Marketing Philippines, Inc. at (+63) 921 7214327, email email@example.com or visit http://www.wmsphilippines.org. Global partner is Fujifilm while venue partner is Solaire Resort and Casino.
IMMA Marketing Philippines, Inc. is headquartered at the 5/F Gateway Tower, Gen. Roxas corner Gen. Aguinaldo Avenues, Araneta City, Cubao, Quezon City, Metro Manila.