ONE Championship (© ONE Championship)

ONE Championship has announced strategic partnerships with leading global brands. Partner enterprises include JBL, TUMI, Redbull, Lazada, DBS Bank, Foodpanda, Hugo Boss, Harvey Norman, Secretlab, California Fitness, Kredivo, Reckitt Benckiser and Unilever, among others.

These brands are set to collaborate with ONE Championship and ONE Esports on various martial arts and esports initiatives. These partnerships are set to leverage multiple platforms, creating a unique and exciting synergy between the business, martial arts and esports communities.

In 2020, ONE Championship is poised for another benchmark year with a packed minimum schedule of over 50 live events spanning the organization’s entire martial arts and esports gamut. The organization is committed to showcasing authentic martial arts on a global scale.

Based in Singapore, ONE Championship harnesses the potential around live sports content and global sports marketing. Leveraging a wide business and media network, the organization is able to build upon its rapidly growing community and record-breaking media metrics, reaching millions of consumers and fans from around the world.

“We at ONE Championship are excited to build strategic partnerships with leading global brands,” ONE Championship CEO Chatri Sityodtong stated. “Our organization is about unleashing the greatness of humanity upon the world, through our martial arts and esports platforms. Each of our partners share with us a harmonious culture of excellence and innovation, and each play a specific role in realizing our vision at ONE Championship.”

According to Chatri, ONE Championship aims to “ignite the world with hope, strength, dreams and inspiration and share the amazing stories of our athletes with millions of people across the globe.” ONE Esports CEO Carlos Alimurung added, “The ONE Esports Dota 2 Singapore World Pro Invitational was a huge success.”

“We delivered an amazing experience for the esports community and our brand partners,” Alimurung shared. “88 percent of attendees surveyed were 18-35. 96 percent of respondents stated that they are likely to attend the next ONE Esports event and 84 percent are more likely to purchase a brand that supports ONE Esports events. With this momentum, we look forward to the ONE Esports Dota 2 Jakarta Invitational in April and the ONE Esports Singapore Major in June this year.”