Asia

ViacomCBS Networks International expands footprint in Malaysia after Comedy Central launch on Astro

Comedy Central logo

ViacomCBS Inc. until ViacomCBS Networks International announced an extended collaboration with Astro, Malaysia’s leading multi-platform content and consumer company, with the Comedy Channel linear channel launch on January 1, 2020. This is available as part of Astro’s Variety Pack on Channel 718 (HD).

The launch of the Comedy Central linear channel further expands Viacom’s suite of channels available on Astro, which also includes MTV on Channel 713 and Nickelodeon on Channel 612. Customers can stream Comedy Central on Astro’s streaming mobile app service Astro GO and watch Comedy Central shows such as “Lip Sync Battle” and “The Daily Show with Trevor Noah” on demand.

Comedy Central is the first and only all-comedy network in Asia that offers a round-the-clock schedule for viewers with a stable of exclusive and tailor-made local and international comedy. The brand has become the ultimate destination for all kinds of humor from award-winning late-night, scripted and animated series to stand-up specials, short-form and punchy sketch digital content.

“We are delighted to expand our partnership with Astro to bring Comedy Central to even more viewers and fans in Malaysia, reaching Astro customers across different screens,” ViacomCBS Networks International’s Southeast Asia senior vice president and general manager Paras Sharma said. “Malaysia has a vibrant comedy scene and a strong appetite for content so we look forward to thoroughly engaging fans with a wide range of comedy genres that the brand is known for.”

In January, the spotlight is on the “#CrazyFunnyAsians” of Comedy Central such as in local original productions “Comedians Solve World Problems” and “Comedy Central Stand-Up, Asia!” Season 4, comedy series “Sunnyside” featuring Kal Penn alongside stalwarts such as “The Daily Show with Trevor Noah” and “Saturday Night Live.”

“Our partnership with ViacomCBS Networks International brings more content for fans of the comedy genre on Astro and Astro GO with Comedy Central and strengthens our content line-up even further,” Astro director of content Agnes Rozario said. “With our extended line up on demand, fans can stream comedy content anytime on Astro GO.”

Meanwhile, here is Miss Universe 2019 Zozibini Tunzi, 26, of South Africa in a recent “The Daily Show with Trevor Noah” episode:

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