Professionally known as Rich Brian, Brian Imanuel Soewarno, 20, released his latest single, “Bali” on April 10, 2020 via 88rising. For this song, which is distributed by 12Tone Music, the Indonesian rapper, producer, singer and songwriter teamed up with Grammy nominated rapper Akeem “Guapdad 4000” Hayes, 27, who hails from San Francisco Bay Area, California, United States.
“Bali” was inspired by modern day society and the everyday stresses people face. The bouncy summer beat anchored by Brian’s vibrant vocals and commanding flow lends itself to the artist’s continuous sonic evolution as he takes the next steps since his critically acclaimed album “The Sailor” in his musical journey.
“This song touches on battling against the social construct and not letting the capitalism in this generation make you feel like you have to stress yourself to reach a certain level of status by working so much that you lose touch of everything else in life, the simple things that create happiness, friends, family, love,” Brian said. “At the end of the day, all that matters is love.”
Co-written with Bekon and the Donuts (Kendrick Lamar, ScHoolboy Q), “The Sailor” was released by 88rising and 12Tone Music on July 2019. It featured guest appearances from the legendary RZA and rising star Joji.
The album has crossed over 400 million streams and pushed Brian’s musical style to a new level while revealing his personal immigration story and rise to stardom. “Bali” is the first single he released since this album.
Brian is the first Asian music artist to reach number 1 on iTunes’ Hip Hop charts. He has blazed into the forefront of a movement that’s diversifying and transforming hip-hop culture.
With more than 3.2 million followers on Instagram alone and over 1.7 billion streams globally, Brian is one of the leading figures of Asian rap and he continues to earn broad audiences and critical kudos. His singles regularly feature guest artists like Ghostface Killah, 21 Savage and Offset.
Proud of being an Asian artist, still a commodity in short supply, Brian performs to sold-out shows across North America, Europe and Asia, and festivals including Bonnaroo and Rolling Loud and he is blazing a path for himself and innumerable others. Follow him on Instagram, Twitter and YouTube.
Stream or download “Bali” on 88rising. Here is the lyric video: