Khalid bin Hamad Al Khalifa (KHK) Sports and BRAVE Combat Federation have been announcing exciting things while the sports industry is paralyzed by the new coronavirus (COVID-19) pandemic. Founded by His Highness Shaikh Khaled bin Hamad Al Khalifa of Bahrain, the two companies are joining forces with boxing and mixed martial arts management and event promotions company MTK Global.
BRAVE CF is the MMA arm of KHK Sports, which recently appointed Daniel Kinahan as a special advisor. Kinahan founded MTK Global in 2012 with former professional boxer Matthew Macklin.
The groundbreaking partnership between the three companies has come as welcomed news to the industry with the biggest names in boxing showing their support and excited to work with MTK Global and KHK Sports in the Middle East. For Kinahan, this is a monumental move for the two companies.
“Both organizations have been making substantial waves in the international combats sports landscape and combined, the sky is the limit in what they can achieve,” Kinahan stated. “The only way for the sport to truly grow and be accessible to all is to make it a truly global sport and this partnership will ensure that boxing is accessible to all in the Middle East and open the region to international opportunities.”
Bringing combat sports to the next level, the partnership will allow MTK Global to bring the biggest fights to the Middle East along with international broadcasters such as ESPN in the United States, which has never broadcast from Bahrain before, and United Kingdom broadcasters such as BT Sports and Sky Sports. This will assist KHK Sports and BRAVE CF to explore emerging territories for combat sports.
Aside from focusing on large scale events, the partnership will also see KHK Sports further develop grassroots programs, including educational academies, amateur programs and career progressing opportunities for aspiring athletes in the Middle East. While MTK Global will work with KHK Sports to develop boxing globally, MTK MMA will work closely with BRAVE CF to further extend its international influence in the growing combat sport and further develop their existing successful international programs.
KHK Sports is known for supporting local and international athletes and encouraging the youth of Bahrain to engage and compete in sports. It is Al Khalifa’s vision to make combat sports accessible to all, create a level playing field and afford the same opportunities to athletes as are afforded in other sports.
Aside from investing in European soccer clubs, KHK Sports has has already successfully launched BRAVE CF, KHK MMA, KHK Boxing, KHK Racing, KHK Wrestling and KHK Cricket. BRAVE CF president Mohammed Shahid stated, “It’s an exciting time for combat sports globally.”
“The partnership with MTK Global is the way forward to getting closer to making the vision of His Highness Shaikh Khalid into a reality,” Shahid continued. “MTK has a history of great accomplishments in the combat sports. This partnership is going to establish a new era for combat sports.”
This is the latest historic partnership that MTK Global has been a part of. The company’s president Bob Yalen is honored to be teaming up with such a prestigious organization.
“We are thrilled to announce this partnership with KHK Sports,” Yalen said. “His Highness Shaikh Khalid bin Hamad Al Khalifa and the team at KHK Sports have achieved some incredible things not just in Bahrain but on the international stage, and we are extremely pleased to now be working together. This partnership allows us to continue to grow the sport of boxing and help the development of talented fighters that compete in the region, put KHK Sports firmly on the map as a serious international combat sports entity and attract global eyes to the passionate work of His Highness Shaikh Khalid bin Hamad Al Khalifa and his team so we’re very excited to see what the future holds together and realize our united vision.”