BUSINESS & TECHNOLOGY

Chevrolet’s first TikTok video features ‘My Truck’ by Breland, filmed in Nashville, Tennessee

Professionally known as Breland, Daniel Breland, 25, of Burlington, New Jersey, United States is featured in the first ever TikTok video of Chevrolet. The General Motors automobile division headquartered in Detroit, Michigan, USA debuted on the social video app on February 19, 2021.

Chevrolet revamped the lyrics of Breland’s song “My Truck” and used it in the video. The African-American singer-songwriter said, “Chevy was the perfect collaborator to breathe new life into ‘My Truck’ because they truly understand what makes truck culture so special.”

“They appreciate that truck enthusiasts are getting younger and more diverse and that insight was the inspiration for the original version of the song,” Breland continued. “Coming to the table with that shared perspective made the collaborative process of rewriting ‘My Truck’ so much fun.”

Filmed in Nashville, Tennessee, USA, the video features the Silverado LT Trail Boss, the Silverado LT Trail Boss Midnight Edition and the Silverado Custom. Each of the three distinct locations across Nashville seen in the video is paired with the three Chevrolet Silverado trims.

@chevrolet

Time to pickup and get down with #Silverado and @breland. #MyTruck

♬ My Chevy Truck – BRELAND

 

Breland was born and raised in Burlington. He turned down admission to the Clive Davis Institute of Recorded Music of New York University in New York City, New York, USA to study business at Georgetown University in Washington, D.C., USA.

After graduation, Breland moved to Atlanta, Georgia, USA where he took a job selling language technology. He released his self-titled debut extended play on May 22, 2020 and his second EP titled “Rage and Sorrow” on June 22, 2020 both on Bad Realm Records/Atlantic Records.

“My Truck” is one of the songs in Breland’s debut EP. It reached number 26 on Billboard’s Hot Country Songs chart and was remixed with Sam Hunt.

After the success of “My Truck,” Breland is expected to release his first ever full-length album in 2021. The Burlington native is a fan of Stevie Wonder and Aretha Franklin.

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