BUSINESS & TECHNOLOGY

Loren Mack is new PFL senior vice president of corporate communications

Ray Sefo, Loren Mack (©PFL)

Ray Sefo, Loren Mack (©PFL)

Loren Mack has been promoted by the Professional Fighters League (PFL) as its senior vice president of corporate communications. The announcement was made just weeks ahead of the start of the 2021 PFL season, which begins on April 23, 2021 on ESPN 2.

“I’m honored to be promoted to the role of Senior Vice President of Corporate Communications for the fastest-growing sports league in the world,” Mack said. “Working in the PFL means getting to work with some of the best executives in the business across sports, media and technology and that pushes me to continue using my skills and my talents to help build one of sport’s greatest brands in the PFL.”

Prior to joining the PFL, Mack had experience working with the biggest sports and media organizations in the world, starting his career with the Ultimate Fighting Championship. He also held the title of director of communications for BeritaSatu Media Holdings, the largest media organization in Indonesia.

Currently, Mack is working on his doctor of philosophy in public affairs at The Greenspun College of Urban Affairs at the University of Nevada, Las Vegas in Paradise, Clark County, Nevada, USA.

 

Mack is an integral part of a broader executive team working towards the growth of the PFL brand around the globe. In July 2020, he joined the league as vice president of corporate communications.

A highly-experienced and globally recognized figure in the sports world, Mack is a tremendous addition to the PFL. He has greatly helped build the brand both in the United States and internationally, making the league the number two mixed martial arts industry leader in just its’ fourth year of existence.

As senior vice president, Mack will play a broader role in growing the brand and business of the PFL, which includes further international expansion to the biggest MMA markets across the globe. He will also help build a team of like-minded individuals to work with.

 

Mack’s promotion comes after the PFL recently bolstered their executive team with the appointment of Tim Clyne as chief financial officer and Jon Werther as executive vice president for strategic partnerships and new business. This bolsters an already impressive top management team that features the best minds in sports, media and tech.

This is just the latest big move for the PFL right before the launch of its biggest season yet. Recently, the league launched the MMA’s League Is Back campaign to highlight the upcoming season.

Moreover, the PFL formed an athlete advisory board led by pro football Hall of Famer and two-time Super Bowl Champion Ray Lewis. On the broadcast booth, the league strengthened its lineup with the addition of former multiple-time title challenger Kenny Florian.

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