Find the right name for your startup


It’s not an easy task to name your business. There is no doubt about the impact of a great business name. There are plenty of ways to make this naming process fun and inspiring. Here are some tips on how to do it. 

A great business name is memorable. It’s easy to remember and easy to pronounce. First and foremost, it’s descriptive of your business’ values and mission. Therefore, it can be quite a challenge to decide on a good name. Luckily, you’ll get lots of good tip on finding the right name for your business in this article. 

Finding the right name is a process, where you should let your creativity flow and start out brainstorming. This may take you places, you never thought you’d go. Here are some tips on how that brainstorm can lead you to the perfect name for your startup:   


Be creative.

The most important thing in the process is to be creative. Using your creativity will help you find an original and unique name. It’s so important for a business to stand out from the rest. When brainstorming, you play an association game with words that relate to your business’ values, products or services. You can use these words to make acronyms or mashups. You can mix things up by using parts of your own name or maybe Latin or foreign words. These different approaches might help you end up with a creative and unique name.

If you’re having trouble with getting the creativity flowing, you can always visit and resort to their business name generator. It’s a free online tool that generates name options for you to choose between. If you don’t like any of the suggestions, you can always use the generator as a source of inspiration. It’s quick and very easy to use!   


Focus on storytelling.

Another great thing to do when trying to find the right name is to focus on storytelling. Why are you starting this business? What is it that you want to achieve and what story do you want to tell your future customers? Storytelling is everything, and it’s great if your name reflects your startup’s story. You could be inspired by myths, literature and music. Or use a symbol to represent your story. 


Seek inspiration.

There’s lots of ways to seek inspiration. Inspiration is very individual, so try to think about things or places that inspire you. This could be art, movies, music, places, people, advertisement, or something entirely different. You could try making a mood board and see where that takes you. The possibilities are endless and getting inspired is often the best way to truly fathom that fact. You could try looking at a map or read up on the life story of your role models.


Use your quirkiness.

A great way to choose a name is to use one’s quirkiness. We all have our little quirks, and often these are what people love most about us. Therefore, it is a great way to make your name personal and unique. If you or your company are special in some ways, you could highlight this in your name. Maybe you have a fun nickname that you could use. Find the ways in which you and your business are different from the rest and use this to your advantage. 

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