Brian Pressman will join the Professional Fighters League’s executive team as vice president of global partnerships. In this role, the established sports sales and partnerships leader will bring his expertise across corporate partnerships, event sales, licensing and intellectual property to support the growth of the rapidly expanding PFL brand partnership portfolio.
Pressman is an accomplished industry executive with more than 17 years of experience in the sports and entertainment industry with an extensive background in the media and corporate partnership space. He most recently served as senior director of global sales and partnerships for WWE, which followed a tenure at the National Football League where he led the U.S. digital sales team as vice president of sales ad sponsorship for NFL Media.
“I’m thrilled to join the PFL as they continue their tremendous momentum thanks to a highly successful 2021 season,” Pressman said. “While they’ve already seen massive success on the partnerships side, I’m excited to use my experience to bring on board even more top-tier brands to this exciting and highly-engaging platform.”
Throughout Pressman’s career, he has consistently exceeded revenue goals and will strengthen the PFL’s global partnership team which has recently secured deals with VersusGame, Columbia Care, CollectibleXchange and HotelPlanner. He joins PFL as the league continues to experience a tremendously successful 2021 which saw an 87 percent growth increase in average audience for the 2021 PFL playoffs, a 39 percent growth increase in average audience for the 2021 season, an expanded global footprint with elite fighters from more than 20 countries and new partnerships with leading international media companies.
“We could not be more excited to welcome Brian Pressman to the PFL as we continue to scale our best-in-class partnerships business,” PFL chief risk officer Jon Tuck said. “Brian is a well-respected, driven executive who has performed at a high level at the NFL and the WWE. I am confident that he will help new brands leverage PFL’s dynamic platform to reach our massive, young, engaged fan base and add to our blue-chip roster of partners including Anheuser-Busch, Columbia Care, DraftKings, IBM, Bose, Geico and Carparts.com.”
The PFL returns to the Seminole Hard Rock Hotel and Casino in Hollywood, Florida, United States on October 27, 2021 for the biggest night in mixed martial arts. The 2021 PFL World Championship will feature the final two fighters across all six divisions who will aim to become a world champion and earn the $1 million purse.