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Online dating as a business idea: Things to consider before launching

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Are you one of the many individuals who has always dreamt of escaping the 9-to-5 treadmill? Has working from home during the new coronavirus (COVID-19) crisis presented opportunities to harness your information technology skills and self-manage tasks? Perhaps you’ve got as far as exploring business startup ideas?

If you tick all of these boxes, we would heartily recommend considering launching a dating website. These platforms are now turning over millions of dollars across the globe. While this marketplace has certainly become competitive, there is always scope for someone with creativity to find a new angle. Here are the main things you would need to focus on to guarantee success.

laptop, notepad (©Nick Morrison)
laptop, notepad (©Nick Morrison)

Choose your niche wisely.

This is the most fundamental consideration of all. Do you wish to go down a well-trodden path, knowing that there is proven demand, or would you prefer carving your furrow? Your decision should be influenced by how confident you feel about producing content for a certain subject. Try thinking outside the box. Rather than something generic, why not go for a topic close to your heart. Get creative.

Maybe you are an enthusiastic traveler who’ve visited a lot of countries but always found it difficult to connect with local people? In this case why not to focus on international dating niche? And with the help of your service, paving the way for interacting with a travelling companion would be  easily done, and all from the convenience of desktop computer or smartphone in case you decide to launch an app. Taking into consideration that there aren’t that many companion dating services on the market, you could relatively quickly claim leading position in this niche.

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Refer to template designs.

Nobody has to invest a fortune in the services of a proficient coder these days. All you have to do is go to the appropriate website, then spend some time browsing through the diverse range of choices. The good thing about these is that they can all be tailored subtly. This is where a modicum of HTML knowledge might come in handy, but the overriding aspect is that you have a clear vision of the service your pages will give your customers.

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The million-dollar question: How to make money

Templates sites such as WordPress will provide add-ons that will act as your online transacting platform. This is a crucial consideration, as when you get round to asking your customers to input credit card or PayPal information, whatever system you choose must be robust. It must be tested thoroughly before it goes live to iron out any glitches.

You’ll also want to take into account that many of your clients will be used to buying services in their local currency, so your option must handle conversion. Also, you’ll have to decide when to charge for the functionality you will be offering, and when to offer free access. 

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Harnessing social media

In the modern age, marketing and advertising can be accomplished at a fraction of the cost. You can harness social media and rely on others to promote your product. Invite satisfied customers to endorse your services by writing reviews, then disseminate this information via their platforms so make sure you include the appropriate buttons for sharing via Instagram, Twitter, Facebook and the usual suspects.

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