13 things about Miss Universe Moldova 2025 candidate Svetlana Mamaeva

Svetlana Mamaeva represented Canada in the 70th edition of Miss World. It was won by Karolina Bielawska of Poland.

BIOGRAPHY

Mamaeva is a Moldovan-Canadian financial analyst, entrepreneur, author, model and beauty queen from Maple, Ontario, Canada. Born and raised in Moldova, she has four siblings.

From Moldova, Mamaeva moved to Canada with her grandparents. In 2017, she started being involved with the Canadian Cancer Society and after the new coronavirus (COVID-19) pandemic started in 2020, she created a free financial literacy program called FinPowered.

On October 5, 2024, Mamaeva turned 28. Here are 13 more things about her:

1. From 2014 to 2018, she attended the Schulich School of Business at York University in Toronto, Ontario where she earned an honours degree in finance.
2. From April 2015 to September 2017, she was a CIBC customer service representative.
3. From May 2017 to August 2018, she was a PowerStream Inc financial analyst.
4. From August 2018 to December 2019, she was a Yardi associate account manager.
5. From 2019 to 2020, she completed a graduate certificate program in business communications offered by Harvard Extension School, the extension school of Harvard University in Cambridge, Massachusetts, United States.
6. She worked at Brookfield Properties as a coordinator from December 2019 to February 2021 and a financial analyst from February 2021 to February 2023.
7. She was Miss Universe Canada 2019 fourth runner-up.
8. She was Miss Tourism World 2019 first runner-up.
9. She was Miss Universe Canada 2020 third runner-up.
10. She is Miss World Canada 2020.
11. She was a Miss World 2021 quarterfinalist.
12. From 2022 to 2024, she attended the Schulich School of Business at York University where she earned her master’s degree in business administration.
13. She was a Miss Universe Moldova 2025 candidate.

TIMELINE

Mamaeva is 5’11” tall. She speaks English, Russian and Romanian.

2010s

• On August 17, 2019, she represented Central Ontario in Miss Universe Canada 2019 in Toronto. As fourth runner-up, she was crowned Miss Tourism World Canada 2019.
• On October 6, 2019, she represented Canada at Miss Tourism World 2019 and competed against 66 other candidates in Qingdao, Shandong, China. She was runner-up to Michelle Hewitt Zapata of Mexico.

2020s

• On July 3, 2021, she took to Instagram to thank Kerby Center for supporting FinPowered and giving her the opportunity to run free financial education workshops.
• On October 24, 2020, she represented Maple in Miss Universe Canada 2020 in Toronto. She won the Humanitarian Award and finished third runner-up.
• On November 7, 2020, she was crowned Miss World Canada 2020.
• In December 2021, she represented Canada at Miss World 2021 and competed against 96 other candidates in San Juan, Puerto Rico. She was selected as one of the 40 quarterfinalists.
• On March 16, 2022, she competed against 39 other quarterfinalists during the Miss World 2021 coronation night at the Coca-Cola Music Hall in San Juan. She did not make it to the Top 13.
• In February 2023, she became a senior financial analyst at Brookfield Properties.
• On May 21 2025, her book “Money On Her Terms: A Step-by-Step Guide to Financial Freedom for Women” was independently published.
• On October 5, 2025, she competed against 21 other Miss Universe Moldova 2025 candidates at the Premium Park in Chisinau, Moldova.