Asia

BLACKPINK to be featured in ‘PUBG Mobile’ in-game concert

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BLACKPINK and “PUBG Mobile” will collaborate again. The K-pop girl group will perform at the first ever in-game concert of the free-to-play battle royale video game developed by the Tencent Games division LightSpeed & Quantum Studio

Formed by South Korea-based YG Entertainment, BLACKPINK debuted in August 2016. It has four members namely “Jisoo” Kim Ji-soo, 27, Jennie Kim, 26, Roseanne “RoséPark, 25, and Lalisa “Lisa” Manobal, 25.

In 2020, BLACKPINK and “PUBG Mobile” collaborated to celebrate the launch of the group’s record “The ALBUM”, one of the game’s most successful partnerships to date. Now, the game is taking things to the next level, introducing an epic and dazzling collaboration that will give players and the group’s fans called Blinks across the globe a completely unique experience.  

“‘PUBG Mobile’ is honored to be partnering with BLACKPINK again as we continue to deepen the connection between their amazing music and our game,” “PUBG Mobile” publishing head Vincent Wang said. “Our first ever in-game concert is set to be a groundbreaking event, expanding the ever-evolving world of ‘PUBG MOBILE’ and setting the stage for a BLACKPINK comeback that will be remembered for years to come. We’re incredibly excited to be ushering in a new age of the battle royale. It’s an experience you won’t want to miss.”

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Fans will have two amazing opportunities to see BLACKPINK perform some of its classic chart-topping hits and experience their idols in this groundbreaking in-game event titled “The Virtual”. The event will run from July 22-23, 2022 and July 29-30, 2022 in North America and South America and July 23-24, 2022 and July 30-31, 2022 across the rest of the world.

To live the true BLACKPINK experience, fans will not only come to the concert but also obtain the custom-made performance suits the group will be wearing during their performance. The eye-catching outfits worn by Jisoo, Jennie Rosé, and Lisa are sure to make players sparkle on the battlefield.

The outfits will be available for players to obtain beginning July 23, 2022 through August 31, 2022. Players can secure their free tickets in-game starting July 15, 2022 and preload the Concert Resource Pack the very next day, which is required to join the concert.

From July 19, 2022, players will be responsible for bringing the BLACKPINK energy to “PUBG Mobile”. By gifting the artists in game, promotional material will begin to appear.

The more gifts shared, the more promotional material appears. There are also special rewards to be won every day from simply logging in to completing themed challenges.

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But it will not just be BLACKPINK’s current music on show. A special track and new music video designed and created specifically for this collaboration with “PUBG Mobile” will be released very soon in the game and our social media channels.

“We are pleased to hold an in-game concert as the second collaboration between the world best group BLACKPINK and ‘PUBG Mobile’, the best mobile game in the battle royale genre,” YG Entertainment stated. “We also hope to increase the opportunity for artists and fans to interact closely beyond the borders and language barriers. As it is a concert held in the virtual world, in addition to music and performances, various entertainments will provide fans with a special and interesting experience. We all can enjoy various aspects of BLACKPINK that would be different from the real world.”

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